A corporate website should make a complex industrial business easier to assess at every level.
We build industrial corporate websites for manufacturers, engineering firms and technical B2B groups that need positioning, capability, plants, portfolio, sectors, certifications and market presence to hold together in one platform, and to keep holding together as the group grows.
Six things an industrial corporate website has to do at the same time.
A corporate site serves more audiences than almost any other page type: a specifying engineer checking whether the company makes what they need, a procurement lead running supplier qualification, an auditor verifying certifications, a candidate assessing the workplace, an investor or a journalist looking for a contact. Getting the architecture right for all of them at once is the core design problem.
Information architecture built for a multi-audience visitor, a component-based CMS your team can publish from, integration with careers, press and enquiry systems where needed, and a multilingual structure for a group operating across several markets.
Product information that needs deeper technical evaluation gets its own structured destination: a B2B product catalogue, an industrial product finder or a dedicated product section. That keeps the corporate site focused on explaining the business while giving a technical buyer a direct route to the detail.
Industrial credibility rests on specifics: processes and tolerances, machine capability, plant locations and capacity, quality certifications such as ISO 9001 or IATF 16949, and the approvals relevant to the sectors served. We structure these as maintainable records rather than a static company profile in PDF, so procurement can complete a supplier check without contacting anyone.
Groups accumulate divisional sites, acquired brands and local affiliate pages. We define what belongs at group level, what belongs to a brand and how the two link, then hold the whole estate to one component library and one set of templates. See industrial design systems.
Sector, application, capability and material pages are where technical search lands, and they are usually missing from a corporate site organised around the org chart. We build those routes properly, with clean heading structure, organisation and product schema, and internal links connecting capability content to the sectors and platforms behind it.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The priority audience differs by company. An industrial corporate website starts with the people who need to understand the business and decide whether to engage.
What comes up when scoping an industrial corporate website.
Product detail deserves its own destination when the buying journey, the technical depth or the product-data model differs materially from the corporate story. A corporate site should explain the business, the capabilities, the people and the group structure; a catalogue or a finder should help a technical buyer evaluate an offer.
As structured records rather than prose. Each plant carries its location, processes, capacity and the certifications held; each capability carries the processes, materials and tolerances it covers. Certificates are stored with issue and expiry dates so an out-of-date document is spotted internally before a customer finds it, and procurement can complete a supplier check without an email exchange.
Yes. Investor, sustainability, governance and news content can live as structured sections within the corporate site where the volume and the ownership model support it. The information should be easy to find, clearly maintained and proportionate to the audience need.
Most international industrial businesses benefit from multilingual support, especially where local teams, customers or partners need information in their own language. We structure translation and content ownership so core facts stay consistent while legitimate market variation is controlled. See multilingual industrial websites.
Through a shared design system and a defined content boundary. The corporate site explains the company, the sectors and the capability; the B2B product catalogue carries product attributes and documents; the B2B distributor portal carries account-specific pricing and partner material. Navigation and search hand a visitor across those boundaries without asking them to understand the internal split.
Yes, and the risk sits in the redirect map rather than in the design. We inventory the URLs carrying rankings and links across every site being retired, map each to its closest equivalent, and check the result in Search Console after launch. See industrial website migration.
Yes, day-to-day editing is designed to happen without developer involvement. We build the corporate site on a component-based CMS, so your team can update text, images and page layouts through defined content blocks rather than raw code. See CMS implementation for how that editing experience is structured and what still legitimately requires developer support.
The European Accessibility Act reaches a growing set of B2B services, and the practical requirements are consistent: keyboard operation, visible focus, sufficient contrast, correct heading structure, labelled forms and text alternatives for diagrams and technical images. We build to WCAG 2.2 AA and document what was tested. See industrial website accessibility.
An industrial corporate website usually sits alongside these other builds.
A new corporate presence, or one that no longer reflects the company, its plants or its portfolio. Tell us the audiences and the priorities and we will explain how we would approach the industrial corporate website work.