The situations that bring an industrial company to us, described as problems rather than as a service menu.
A platform no one maintains safely, country sites competing with each other for your own name, a catalogue the CMS was never modelled for, technical claims approved over email. These are the 18 situations we are called in for, each with its own diagnosis and its own fix rather than a single service applied regardless of what is wrong.
Every engagement starts by establishing what is happening, because the presenting symptom and the cause are frequently different things. Slow publishing can be a platform limitation or an approval queue; a failing performance report can be a delivery problem or an architectural one. See legacy website rescue for how we audit before recommending, including the cases where a rebuild costs less than a repair.
Where the cause is structural, patching the symptom returns the problem within a year. Multi-country architecture and CMS replatform both change the arrangement producing the difficulty, which is more work initially and less work in total than maintaining a workaround indefinitely.
Industrial websites accumulate value slowly: part-number pages that took years to rank, documents linked from distributor sites that will never update those links, referral relationships no one documented. Every structural change here is planned so that value survives it. See SEO migration for how that is mapped and verified.
Accessibility compliance and GDPR and consent hold better when they are designed into the components and the information architecture than when they are retrofitted after a tender question or a complaint. On both, the legal determination stays with your counsel and we implement and evidence against it.
Problems that look unrelated often trace back to one decision. Core Web Vitals failures on catalogue pages and a partner area distributors avoid can both follow from how the platform models products and access. Tracing them back to the shared cause is usually cheaper than treating each in isolation.
Post-merger consolidation and multi-brand consolidation bring overlapping estates onto one platform while each brand keeps its identity and the search visibility it built separately. The platform becomes one; the brands do not have to.
Some of these problems come with a date already attached: a transaction announcement, a tender response, a rebrand, a trade fair. See post-merger consolidation and global website rollout for how the work is sequenced backwards from a fixed commitment, and how we identify early what can be deferred without affecting it.
A fix only its author can maintain is a problem deferred rather than solved. See website governance and marketing team autonomy for the ownership model and the editorial capability that let your own teams run the result, which is what keeps the same situation from returning in two years.
Every problem we solve, from platform rescue and migration through to multi-market architecture, governance and consolidation.
Services describe capabilities you can commission; this section describes situations you may already be in. Start here when you are trying to resolve a specific, named problem such as a failed migration, a platform you inherited or a compliance gap, rather than scoping new work from a blank page. The two connect, since most of these problems are fixed using those capabilities.
Describe it anyway. Most real situations combine several of these rather than matching one heading exactly, and a site with a slow catalogue, an unmaintained platform and two markets competing for the same terms is one engagement rather than three. We scope against what is happening on your estate and in your organisation, not against a fixed list.
Yes. The problems here are shaped by what industrial estates carry: deep product catalogues, large technical document libraries, several markets with different ranges and approvals, restricted areas for distributors and installers, and integrations to ERP and PIM systems. See the sectors we work in for where that experience sits.
Urgent situations such as an unpatched platform, a failed migration or an approaching tender deadline are triaged ahead of planned project work. Every engagement still begins with a short audit of what is currently happening, since scoping a fix without one generally costs more time than it saves, even under pressure.
Yes, where the platform is built for shared components with defined local override points. See global website rollout and marketing team autonomy for how one platform still lets each market publish, translate and adapt content without raising a request for every change.
With your counsel. On accessibility, data protection and product claims we implement the position your legal, compliance or regulatory function sets, and we produce the evidence that the implementation matches it. We do not provide legal advice and we do not offer compliance guarantees, since conformance is a position your organisation holds rather than a property of the build.
Both, and they connect. This section covers specific situations you are trying to resolve; see industrial web development and the other capability sections for the planned, continuing work such as maintenance, releases and evolution that carries on once the original problem is fixed.
Closely, and that is why each page links to the ones it usually accompanies. A replatform generally involves an SEO migration; a rollout depends on multi-country architecture; governance and marketing autonomy are two sides of the same boundary. Scoping the connected work at the outset avoids a sequence of projects that each partly undo the previous one.
Tell us what is not working on your estate and we will tell you how we would approach fixing it, including the cases where the answer is smaller than you expected.