The site describes a company you stopped being three years ago.
An industrial website redesign programme for manufacturers and technical groups whose site no longer reflects the range, the markets or the positioning the business now has. Scoped around what has changed, sequenced so the estate stays usable throughout, and delivered without discarding the visibility and documentation the current site carries.
A redesign is usually triggered by something specific: a range that has expanded, markets that have been added, a repositioning, a merger, or a site that has accumulated a decade of additions with no structure. Naming the trigger precisely is what keeps the programme from becoming a visual refresh that leaves the underlying problem in place.
Most industrial sites that feel dated have a navigation reflecting an old organisational chart and a product hierarchy grown by addition. Restructuring how products, applications, industries and documents relate to each other changes how the site performs commercially, and the visual design follows from that rather than preceding it.
Ranking positions, inbound links to documents, part-number pages that took years to establish and referral relationships all live in the current estate. A redesign is the point at which those are most easily discarded, so the inventory and mapping work runs alongside the design work rather than after it.
Industrial buying involves several roles with different needs: an engineer looking for a tolerance, a procurement lead comparing suppliers, an installer needing a manual on site, a plant manager assessing support. A redesign that serves one of these well and the others poorly is a common and expensive outcome, and the structure has to accommodate all of them.
Large estates rarely need to move in one release. Where the document library or a market can follow the core site, phasing reduces risk and shortens the time to something usable. Where a rebrand fixes a date, the sequence works back from it, and what can be deferred without breaking the announcement is identified early.
Discovery and scoping, information architecture, design and component system, build, migration with mapping, and a monitored launch. See industrial website redesign for the delivery service and project scoping for the definition stage on its own.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The trigger shapes the scope. An industrial website redesign programme starts from what changed.
What industrial companies ask before committing to a rebuild.
The test is whether the problem is structural. If visitors cannot find products you sell, if the navigation reflects an organisation you no longer have, or if every new range needs a workaround, the structure is the issue and a visual refresh will not resolve it. Where the structure works and the presentation has aged, a lighter update is usually the proportionate answer.
The service page describes the delivery work as a planned engagement. This page addresses the situation that triggers it: a range, a market position or a corporate structure that has changed enough that the current site misrepresents the business. The delivery is the same discipline; the scoping differs because it starts from a specific change. See industrial website redesign.
Not where retention is planned from discovery onwards rather than treated as a launch task. The inventory is built at the start, mapping runs alongside the design work, and redirects are verified as a complete set before release. Redesigns lose visibility when the new structure is finalised before anyone has asked what the old one was earning.
It depends on the size of the catalogue and document library, the number of markets and languages, the integrations involved and the condition of the product data. In most programmes the slowest elements are internal decisions about structure and content ownership rather than design or development, which is why discovery is worth doing properly.
Often, and on large estates it usually reduces risk. The core site and primary product structure can launch first with the document library, secondary markets or specialist tools following. Where a rebrand fixes an external date, the sequence works back from it and what can be deferred without affecting the announcement is identified early.
Clarity on what has changed commercially and what the site should do differently as a result, access to analytics and Search Console, an export or inventory of products and documents, and a named person who can decide what is retained or retired. That last point matters most, since scoping stalls when no one holds that authority.
Frequently yes, since rebuilding on a platform that constrains the new structure defers the problem rather than solving it. The assessment establishes whether the current platform can carry the intended content model and editorial capability. Where it can, keeping it reduces scope considerably. See CMS replatform.
By building a structure that can absorb growth and giving the team the means to extend it. A content model that holds new ranges without a workaround, a component library the team composes with, and a defined ownership model between them address the causes of the previous decline. See website governance.
A redesign programme usually involves these.
A site describing a range, a market position or a company you have moved beyond. Tell us what has changed and we will tell you how we would approach the industrial website redesign programme.