Code Industrial is the industrial digital agency of Code Barcelona. We design and build industrial websites, technical product catalogues and B2B digital platforms for manufacturers, engineering businesses and technical distributors across Europe. Our work connects product data, technical documentation and international sales journeys into a single system, so engineers, procurement teams and distributors can specify, shortlist and enquire without leaving the site to find what they need.
We build the digital estate industrial buyers use every day: corporate websites, product catalogues, product finders, documentation portals, distributor tools and multilingual B2B platforms. Every engagement starts with how your products are specified, sold and supported across markets, and ends with a platform your own teams can operate.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
A process manufacturer, an equipment builder and a technical distributor do not sell in the same way. Each engagement starts with the information a buyer needs to assess capability, compatibility and supply confidence, then turns it into a clearer digital journey. We work across chemicals and specialty materials, machinery and capital equipment, components and electronics, packaging, logistics, laboratory equipment, automation and B2B distribution.
Practical answers to the questions that shape an industrial website, technical product catalogue or B2B digital platform before delivery starts.
An industrial web design agency works with the material a technical sale depends on: product ranges, specifications, applications, certifications and documentation. Code Industrial structures that information, designs the routes engineers, procurement teams and distributors follow, and builds the platform that holds it. Strategy, information architecture, UX, design, development, multilingual publication and search visibility run as one engagement rather than separate suppliers.
Chemicals and specialty materials, ingredients and raw materials, industrial machinery and capital equipment, components and industrial electronics, packaging and contract packaging, metalworking, plastics and polymers, building systems, laboratory equipment, animal nutrition, logistics and supply chain, automation and robotics, and B2B distribution. What these have in common is a long specification-led buying cycle and a product story that has to survive technical scrutiny. See industrial sectors for the full list.
Yes. We identify the system of record for each type of data — products, prices, documents, contacts, enquiries — before anything is built, then design the integration around the team that owns it. Product information can flow from a PIM, enquiries into a CRM, and orders or documents into an ERP. Consulte su Vacuna is one example: a B2B ordering platform with ERP integration and automated document flows into production.
Yes. We model how buyers narrow a range: application, material, dimensions, standards, performance, market or compatibility. Disproquima uses segmented business units with a filterable multi-family catalogue; Dabeer organises products by line and connects them to per-industry application pages. In both cases the technical documentation sits behind a lead capture step, so a catalogue visit becomes a qualified enquiry instead of an anonymous download.
Yes. Code Industrial works in English with European industrial and technical B2B teams, and designs for the realities of multi-country selling: language governance, local market requirements, distributor networks and country-specific product availability. Norel runs an international office network with documentation split between public files and a login for its commercial network; Esblada Medical presents a technical catalogue alongside an international distributor network.
A migration begins with URL, content and document inventories. We map redirects page by page, identify the pages and documents that already attract demand, and test the release in staging and again in production. Search results depend on factors outside any agency’s control, so we make no ranking promises. What we commit to is a migration where earned visibility is carried across deliberately rather than discarded. See industrial website migration.
Yes. Technical SEO, information architecture and search-led content are built into the website work rather than added afterwards. For industrial businesses, visibility usually depends on giving each material, process, component, application and specification a page a technical buyer would find useful, and on making that content readable by search engines and AI assistants alike. See industrial SEO.
Scope sets the timetable, and internal review capacity often matters more than production speed. A focused corporate site with a clear owner can move quickly. A multilingual platform with catalogue data, system integrations and documentation governance needs a fuller discovery and delivery cycle. We establish the critical dependencies during scoping so the launch plan reflects the real work rather than an optimistic date.
Whether you need a corporate industrial website, a technical product catalogue, a distributor portal or a controlled migration from a legacy platform, tell us what your buyers need to accomplish and what sits behind the current system. We will come back with how we would approach it.