B2B distributor portal development
Tiered pricing, stock and reorder

B2B distributor portal development
for industrial manufacturers

A distributor portal gives partners the current product, document and commercial information they need to sell effectively.

B2B distributor portal development for industrial manufacturers and distributors: role-aware access to product data, tiered pricing, stock visibility, technical documents, reorder by part number and, where the operating model supports it, ERP-connected ordering.

What it is
What is included

What a B2B distributor portal includes

Six things a B2B distributor portal has to handle before it earns a partner's daily use.

What it involves

A partner should not have to chase a sales contact for the latest specification, price or availability. We design the portal around the tasks that keep a technical distribution channel moving: find, validate, download, reorder, request and, where the model supports it, order.

What we deliver

ERP integration for catalogue, pricing and stock at a stated synchronisation frequency, an ordering or request flow built for repeat professional buyers, customer-specific pricing and conditions, and an administration area for managing accounts, roles and permissions.

Connected to what your ERP already holds

The portal reflects the catalogue, pricing and stock your ERP already manages, so buyers see the same conditions the system of record holds for their account. We avoid copying the pricing table into the website, because a second copy is the thing that eventually disagrees with the first.

Tiered pricing and conditions per account

Distributor tiers, contract prices, volume breaks, currency, incoterms and payment conditions belong to the account record rather than to a page. The portal resolves them per authenticated user at request time, so a change made in the ERP applies at the next login without anyone republishing anything.

Reorder by part number, not by browsing

A repeat buyer already knows the reference. We build fast entry by part number and customer reference, saved lists, order history with one-step reorder, spreadsheet or CSV upload for larger lines, and tolerant matching so a partial or slightly wrong reference still finds the right product.

Roles that separate distributors from direct customers

Distributors, direct customers, installers and internal sales need different views of the same catalogue: partner-only material and agreed margins for one, list pricing and public documentation for another. We model roles, territories and account hierarchies so a multi-branch distributor sees its own structure rather than one flat login.

case studies

Clients who trust us

Industrial and technical B2B companies we build and maintain platforms for.
Industrial B2B digital platforms

A decade of digital work
for industrial and technical B2B

Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.

19
industrial sectors we serve
1.550
technical documents migrated in one project, permissions and URLs intact
+10
years of digital delivery for industrial B2B
Distributor portals by buyer
Who needs it

What a distributor portal
has to prioritise by buyer

The priority differs by who is buying. A B2B distributor portal starts from that buyer and the way they order.

Build process
Four stages

How we build a B2B
distributor portal

Four stages. A B2B distributor portal is built around the ERP as the source of truth.

ERP ASSESSMENT
01
01

What the source system can expose

We assess what your ERP can expose before scoping functionality, since near-real-time stock is only achievable when the ERP supports it.

What we assess

We assess what interfaces your ERP exposes, the real quality of the underlying data and the update frequency achievable in practice. Near-real-time stock is a fair promise only where the ERP can sustain it; elsewhere a nightly export is the honest answer.

Result

The portal's functionality is scoped to what the ERP can deliver, so buyers are never shown a promise the underlying system cannot keep.

ACCOUNT AND PRICING MODEL
02
02

Conditions per authenticated buyer

We build the model for how customer-specific pricing and conditions are resolved per account, sourced from the ERP rather than maintained separately.

What we define

We define the account tiers your distributors fall into, the pricing logic that applies per tier, the branch and delivery-point hierarchy, and exactly how the portal updates when the ERP changes a customer's conditions, so the two never quietly drift apart.

Result

A buyer logged into the portal sees the same price and conditions the ERP holds for their account, with no separate pricing table to fall out of sync.

BUILD
03
03

The ordering experience and the connection

We build the portal itself and the ERP connection, prioritising the speed and reliability a repeat buyer needs.

What we build

We build the catalogue and search a repeat buyer relies on, including part-number entry and file upload, an ordering flow built for speed rather than novelty, the ERP integration underneath it, and an administration area for managing accounts and permissions.

Result

Stock and pricing shown to a buyer match what the ERP held at the last synchronisation, and the portal states when that was rather than implying a live figure.

LAUNCH
04
04

Live, tested against real order volume

We launch and monitor the portal under real order volume, since ERP integration problems often surface only under load.

What we handle

We handle launch, monitor the ERP synchronisation closely since integration problems tend to surface only under real order volume, and stay engaged through the first weeks of trading to catch what a demo environment could not reveal.

Result

By the time we step back, the portal has processed real orders at real volume rather than having only been tested against sample data.

Distributor portal FAQ

B2B distributor portal questions

What comes up when scoping a B2B distributor portal.

Does this require a full ecommerce platform?

Not always. Some portals need only controlled access to information and a structured enquiry route; others need account pricing, order history or ERP-connected ordering. We scope the operational model first rather than adding transactional complexity without a business case. See industrial B2B ecommerce.

How current is the pricing and stock shown?

Pricing and stock are only as current as your ERP allows. We build to whatever synchronisation frequency is realistically achievable, hourly, nightly or near real time depending on your systems, and make that update frequency visible to buyers rather than implying data is live when it arrives as a batch feed.

Can different customers see different prices?

Yes. Customer-specific catalogues, contract pricing, volume breaks, currency and payment terms are resolved per authenticated account, sourced from the business system that owns those rules. Two buyers looking at the same product page see the conditions their own agreement gives them.

What if our ERP has no API?

We can often still build a connection through scheduled exports or file drops from the ERP. That changes what update frequency is realistic, usually nightly rather than live, so see industrial website integrations for how we handle that constraint and set expectations with your buyers accordingly.

How does B2B distributor portal development handle account hierarchies?

Accounts are modelled as a structure rather than a single login: a group account, its branches, delivery addresses and the users attached to each, with permissions covering who can see pricing, who can place an order and who can only download documents. That structure is normally mirrored from the ERP so it stays consistent with how the relationship is contracted.

Can partners download technical documents from the portal?

Yes, and it is often the first reason partners log in. Documents are attached to the product record with a revision and an effective date, restricted by role where needed, and superseded versions are retired from the download routes. See technical documentation portals.

Can buyers reorder from a list or upload an order file?

Yes. Fast part-number entry, saved lists, reorder from history and spreadsheet or CSV upload are standard requirements for a repeat professional buyer. The upload is validated against the catalogue and the buyer’s own conditions before anything is submitted, so errors surface before the order reaches the ERP.

How do we stop the portal drifting out of sync with the ERP?

By keeping the ERP as the only writer for price, stock and account conditions, and by monitoring the synchronisation itself rather than only the website. Failed or stalled feeds raise an alert, and the portal shows the last successful update time so a buyer can see how current the figures are.

Other things we build

Other industrial B2B
platforms we build

A B2B distributor portal usually sits alongside these other builds.

B2B distributor portal

Start your B2B
distributor portal

Orders arriving by phone and email, or a portal that has fallen out of sync with your ERP. Tell us the channel and the accounts and we will explain how we would approach the B2B distributor portal.

contact us
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Tell us about your organization's context and the planned scope of the project.
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