A website becomes far more useful once it reflects the systems that hold the operational reality of the business.
We design industrial website integrations between digital platforms and the PIM, ERP, CRM, DAM, document-management and identity systems behind them. The priority is a dependable flow of product data, technical documentation and commercial information, scoped around the tasks a specifying engineer, a distributor or a procurement lead is trying to complete rather than around connecting systems for its own sake.
Every one of our industrial website integrations begins with ownership. We map which system is authoritative for each type of data, who maintains it, how often it changes and what the website needs to expose. On a typical manufacturer that means the PIM owns product attributes, the ERP owns references, pricing and availability, the document system owns the current revision of every data sheet and certificate, and the CRM owns the customer relationship an enquiry belongs to. Settling that before any code is written avoids the common outcome: a second, unmanaged copy of critical product information living inside the website.
For industrial B2B, the usual focus is product and specification data, technical documents, distributor logins, customer-specific pricing, stock visibility and the lead context that reaches the sales team. We scope each interface around the buying or operational task it enables, then design for the failure states as carefully as for the normal path, because an integration serving quietly outdated figures does more damage over a long procurement cycle than one that visibly stops.
We establish what your ERP or PIM can expose before the integration is scoped rather than after. Older industrial systems often have no usable interface, a nightly export in a fixed format, or an internal owner with a long queue of other work. Where that is the case it is a conversation for week one, when the approach can still be adjusted, rather than a surprise once the project is running and the budget is committed.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
For a distributor it may be the ERP. For a components manufacturer it may be the PIM, the DAM or the technical documentation system. Industrial website integrations start from where the data lives today and who is accountable for it.
What comes up when a site has to talk to the systems behind it.
The answer depends on the interfaces available, the quality of the data and the business workflow around it. Typical industrial projects connect PIM, ERP, CRM, DAM, document-management and identity systems, and occasionally a configurator or a logistics platform. Older systems without a modern interface can often still be worked with through scheduled exports or an intermediate layer. We assess the real requirement before selecting the integration pattern.
A staged approach is usually safer. We prioritise the data or workflow that creates the highest operational or buyer value, most often product and document data, establish a stable foundation and extend the platform once ownership and evidence support it. That also gives the internal owners of each source system a realistic sequence to work to rather than a single deadline pulling on several departments at once.
The site degrades rather than breaks. Cached data continues to serve with a visible freshness stamp where that matters to the buyer, the failure is logged and alerted to whoever holds the support agreement, and no part of the page depends on the source being permanently available. For stock and pricing in particular, we agree in advance how stale a figure may be before the site stops showing it and directs the visitor to ask.
Whatever the source supports and the use case needs. Pricing and stock in a distributor portal may need to be near real time; a product catalogue with stable specifications rarely needs more than a daily run; certificates and data sheets can be event-driven, refreshing when a new revision is approved. Synchronising more often than the data changes adds load to both systems without improving what a buyer sees.
Integration work usually arrives with a portal or a catalogue rebuild attached. These are the services it most often sits with.
A catalogue maintained twice, technical documents going out of date, or a distributor portal that needs current pricing: tell us which system holds the truth and we will set out how an industrial website integration should be approached.