Digital infrastructure for industrial companies that sell complex products, support technical decisions and operate across several markets.
We design and build the website, catalogue or platform around the information that moves an industrial buying process forward: products, applications, specifications, documentation, availability and a clear route to the right commercial team. The work spans corporate websites, product discovery, customer and distributor portals, multilingual rollout, ERP and PIM integrations, and the technical SEO that makes the whole system discoverable.
Most of the companies we work with start from a similar position. Product data sits in an ERP or a set of spreadsheets, technical documentation has accumulated over a decade, several country sites have quietly drifted apart, and the website was built for a smaller and simpler business than the one that exists now. The route out of that is structural, and it begins by agreeing what each system owns.
Industrial web development starts with the buying task rather than the page layout. A specifying engineer needs to establish technical fit, a procurement lead needs commercial terms and lead times, a maintenance manager needs the manual for equipment installed a decade ago. We structure the content model around products, applications, industries, documents and commercial actions, so every page has a defined job for one of those visitors.
That structure is what allows a platform to grow. Adding a product family, an application area or a new market becomes a matter of populating a model that already exists, rather than reworking the information architecture each time the range changes.
Product data usually belongs in a PIM or an ERP. Lead context belongs in a CRM. Technical documentation may sit in a document management system, a shared drive, or with a single product manager. We map those boundaries before implementation and connect only what creates a dependable publishing and enquiry process.
Deciding which system is authoritative for each field is the decision that protects the website later. It keeps specifications, availability and document versions consistent across the estate, and it stops the site becoming an unmanaged duplicate of data your teams already maintain elsewhere.
European industrial sales rarely follow one market, one language or one channel. We design governance for multilingual content, country availability, distributor access and local search demand from the start, so international growth does not produce a widening set of disconnected sites.
That means deciding early which facts are shared globally, which content a local team may adapt, and how language and region targeting is declared. Those decisions are inexpensive at the beginning of a project and disruptive to retrofit once several country versions are already live.
The capabilities that make up an industrial digital platform: a clear public website, structured technical content, connected product data, controlled access for partners and the operational layer that keeps all of it accurate after launch. Most projects combine several of them, and the order they are tackled in usually matters as much as the list itself.
What comes up in a first conversation about an industrial website, catalogue or platform.
It covers the strategy, information architecture, design, build and integration work behind a website or platform used to sell technical products. In practice that means a content model for products, applications and documentation, a publishing process your marketing team can run, connections to the systems that hold product and customer data, and the technical SEO groundwork that makes the result findable in each market you serve.
Yes. We begin by deciding which system owns which data, then design the integration around a maintainable operational flow rather than the widest possible sync. That can mean product attributes drawn from a PIM, lead times or stock exposed from an ERP, enquiries written into a CRM, and documents managed through a controlled library. Where no interface exists yet, we scope what your IT team would need to provide.
Yes. We build with structured content and reusable components, so a marketing team can publish product, application and news pages without calling a developer for routine work. The governance is proportionate: editable where teams need autonomy, protected where technical accuracy or product consistency matters. Training and written publishing rules form part of handover, because the people who run a site are often not the people who commissioned it.
Yes. We can lead delivery, work alongside an internal product or IT function, or hand over a documented platform once it is live. The model is agreed during discovery, including who owns hosting and infrastructure, who approves integrations, how code is reviewed and where future releases are planned. Working inside an existing security or procurement framework is a normal part of industrial projects.
The timeline depends on the condition of your product data, the number of languages, the integrations in scope and how quickly content decisions can be made internally. A focused corporate site is a different exercise from a catalogue platform carrying thousands of references and their documentation. We identify those dependencies during discovery and build the delivery plan around them rather than around a standard duration.
Yes. Strategy, information architecture, interface design and development run as one delivery process. The design system is therefore tested against real content states: long product names, incomplete specifications, dense comparison tables, documents awaiting sign-off and translated copy that runs longer than the original. Approving a visual layer in isolation tends to produce designs that prove difficult to implement or to maintain.
Data sheets, manuals, certificates and declarations of conformity are treated as part of the buying journey rather than an archive at the foot of a page. We model how a document relates to the product, application or market it belongs to, decide what is public and what sits behind an account, and define who is responsible for replacing a superseded version. Documentation is often a substantial source of long-tail search demand.
We can remain responsible for technical support, monitoring, security updates, planned improvements and new components. The right arrangement depends on how often the platform changes and how central it is to commercial operations. What matters in every case is that the live site has a named owner for its evolution, together with documentation that would allow another team to take it on if circumstances changed.
Share the product, platform or migration challenge, along with the systems that hold your product data. We will assess the commercial and technical context before proposing a route.