A CMS should make it easier to publish accurate technical content, rather than make every change dependent on a developer.
We deliver content management systems for industrial B2B built around the real content model: products and variants, applications, technical documents, markets, services and editorial content. Editors get useful flexibility while the design system, information architecture and the fields owned by your ERP or PIM stay protected from accidental change.
An industrial CMS implementation starts by defining the relationships between product information, variants, technical documents, applications, sectors, markets and local content. Those relationships are what let one specification change propagate to every page that shows it, and what makes a filtered listing possible at all. Configuring fields before the model is agreed produces the familiar result: the same technical fact repeated across a dozen unrelated pages, each maintained by hand and each drifting away from the others at its own pace.
Roles, templates, approval steps and component boundaries have to fit how the team already works. In most industrial companies that team is small, shares digital with several other responsibilities and publishes in bursts around launches and trade shows. We design the authoring experience and the handover material around that reality, so routine updates can be made safely without eroding the structure that supports findability, multilingual consistency and search visibility.
We build the CMS your editorial process runs inside and leave the process itself, along with the approval of technical claims and published specifications, with the engineering, product and legal colleagues who already own it. What the system contributes is a record: who changed what, when, and which version was live on a given date, which is the question that arrives months later when a customer queries a published figure.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
A small marketing team and a multi-market group need different permissions, workflows and publishing support. An industrial CMS implementation starts from who will use the platform and what they have to maintain.
What industrial companies ask before committing to a platform.
Defining the content model, building the editing components, configuring roles and approval states, connecting the fields owned by other systems, and training the people who will publish. The choice of platform follows from content complexity, the size and habits of the editorial team, integration needs, security requirements, development workflow and who will own the platform in five years, rather than leading the conversation.
Yes, with a clear information model and agreed governance. The decision to make early is which fields are shared and which are translated: dimensional and performance data should exist once and render in every language, while only the copy layer varies. Document libraries need the same treatment, so a revised data sheet appears in each language version rather than leaving one market on a superseded file.
By drawing the boundary explicitly. Fields owned by the ERP or PIM are read-only in the CMS and visibly marked as coming from elsewhere, while marketing copy, applications and imagery remain editable on the site. Where the source system holds a field only partially, we decide in advance which side wins, so a discrepancy is resolved by a documented rule rather than by whichever synchronisation ran last.
Then the first question is whether the platform is the problem or the implementation is. Frequently a perfectly capable CMS was set up without a content model, so every product became a hand-built page. Restructuring the content model inside the platform you already own often costs considerably less than replacing it, and we will say so when the review points that way rather than proposing a migration by default.
CMS work usually arrives as part of a build, a migration or a redesign. These are the services it sits with.
Tell us what your teams publish, how product information is owned and where the current process breaks down. We will recommend a workable industrial CMS implementation.