Manufacturing
Industrial B2B sectors

Digital platforms for
manufacturing companies

A sourcing engineer needs confidence in capability, quality systems and delivery before a manufacturer reaches the approved supplier list.

We design digital platforms for manufacturers that set out what you make, how it is specified, which processes and tolerances you hold, where it is used and how a buyer progresses from requirement to quotation. The platform brings together the industrial website, product catalogue, technical documentation, distributor enablement and technical SEO around the commercial reality of the business.

The sector
What is included

What manufacturers need from a digital platform

Capability needs an evidence trail

Manufacturing capability is not communicated by a single statement. A buyer assesses processes, materials, machine envelope, achievable tolerances, capacity, certifications, quality systems, inspection methods, applications and delivery context. We structure that evidence so it supports a real evaluation: the equipment on the floor, the sizes and materials you run routinely, and the standards you hold, rather than general claims that read identically across every supplier in the category.

Certifications and quality systems carry disproportionate weight

For a tier supplier or an OEM sourcing team, the quality system is often the first filter and the last objection. ISO 9001 and sector schemes such as IATF 16949 or AS9100 where they apply, inspection capability, traceability, and the documentation you can supply with a delivery all belong on the site with their scope and expiry visible. Publishing a certificate as an untitled image in a footer is a missed opportunity in the one place a buyer will look for it.

Product and application content have to work together

A portfolio becomes easier to understand when product pages connect to what the product helps a customer achieve. We build an information architecture that relates ranges, applications, industries, technical data and service support without forcing every visitor down the same path. A returning buyer who knows the part number and a new visitor who only knows their application should both reach the right page in a small number of steps.

Plant network and capacity are commercial arguments

Where you operate several sites, buyers want to know which plant runs which process, what capacity is available, and how that affects lead time and logistics for their market. Presenting the network as a structured part of the platform rather than a list of addresses lets a buyer assess supply resilience and proximity, which are frequently decisive in sourcing decisions where a single-site supplier is treated as a risk.

Requests for quotation are the conversion point

The meaningful action on a manufacturing site is a request for quotation, and it usually arrives with a drawing, a material specification, an annual volume and a target date. We build enquiry flows that accept those attachments securely, capture the fields your estimating team needs, and route to the right owner. A request that reaches estimating complete removes days from the response time and improves the hit rate on quotations.

A platform for the channel as well as the buyer

For manufacturers operating through distributors and international teams, the platform can provide controlled access to current product resources, drawings, documents and sales tools. The objective is consistency without slowing down the people closest to the market. That means defining which assets are shared, who owns each, and how a partner is added or removed, before the portal is built rather than after the first access request.

case studies

Clients who trust us

Industrial and technical B2B companies we build and maintain platforms for.
Industrial B2B digital platforms

A decade of digital work
for industrial and technical B2B

Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.

19
industrial sectors we serve
1.550
technical documents migrated in one project, permissions and URLs intact
+10
years of digital delivery for industrial B2B
What we build for manufacturers
What we build

Digital systems for
complex manufacturing sales

Manufacturing buyers need an accurate picture of capability, process, technical fit and delivery context before a sales conversation is productive. The platform should help them form it.

How we work with manufacturers
Four stages

How we approach a
manufacturing platform

Four stages, built around precision, findability and a quotation process that works.

CATALOGUE STRUCTURE
01
01

A model built for how buyers filter

We design the product data model around the filtering dimensions buyers use, rather than a generic content structure applied to an industrial catalogue.

What we define

We define the fields a manufacturing buyer uses to understand fit: process, material, dimensions, tolerances, finish, production capability, applications, certifications and delivery context. We then map which values are shared, product-specific or market-specific.

Result

Each filter, product relationship and capability page removes a real uncertainty. The outcome is a usable route through a complex offer rather than a database with a search box on top of it.

DATA INTEGRATION
02
02

Fed by the source system, not maintained by hand

We connect the catalogue to the ERP or PIM so specifications and stock reflect the record instead of a separately maintained copy.

What we build

A live connection for specifications, availability and lead-time signals, plus a defined fallback: cached data with a visible timestamp rather than a broken page whenever the source is briefly unavailable.

Result

A buyer sees current, owned information and can tell where it comes from. That is more credible than a static capability claim maintained by hand long after the underlying operation changed.

QUOTATION FLOW
03
03

Requests that reach estimating complete

We build the request for quotation path to accept drawings and capture the fields your estimating team needs before it can price the work.

What we build

Secure attachment handling for drawings and specifications, structured fields for material, quantity, tolerance class and target date, and routing rules that send the request to the right plant or estimator.

Result

Estimating receives what it needs on the first submission, response times shorten, and enquiries outside your process capability are identified before they consume estimating hours.

CONTENT DISCIPLINE
04
04

Precision over narrative

We write and structure content that prioritises accuracy and speed of retrieval, resisting marketing narrative this buyer has no use for.

What we produce

Specification content built for fast scanning: clear tables, consistent units, unambiguous naming and stated ranges rather than adjectives. Capability claims are written around checkable facts such as machine envelope, materials run and certifications held.

Result

A procurement buyer finds the specification in seconds rather than working past marketing language, and a competitor comparison turns on what you can demonstrate rather than who wrote a better headline.

Manufacturing website FAQ

Manufacturing website FAQ

Questions that come up when capability, a large catalogue and a quotation process have to be served by one platform.

How much capability detail should we publish without helping competitors?

The detail that helps a buyer qualify you is rarely the detail that helps a competitor. Machine envelope, materials, tolerance classes, inspection capability and certifications are checkable facts buyers expect to see, and withholding them mostly costs you enquiries. Commercially sensitive material such as cost structures, named customers under agreement or specific capacity utilisation can stay out of the public site or sit behind an access-controlled area.

Can the site accept a request for quotation with drawings attached?

Yes, and it is usually the highest-value function on a manufacturing website. The flow can accept common CAD and document formats with size limits and virus scanning, capture material, quantity, tolerance and delivery expectations as structured fields, and route to the correct estimator or plant. Where you need a confidentiality acknowledgement before a drawing is uploaded, that can be built into the step rather than handled afterwards by email.

How should certifications and quality systems appear on the site?

As structured records rather than a wall of logos. Each certification benefits from its scope, the issuing body, the sites it covers and its validity period, with the certificate itself downloadable. That lets a supplier qualification team confirm the scope covers the process they need, which is the question a logo leaves unanswered, and it gives your team a single place to update when a certificate is renewed.

Can a manufacturer website work across countries and distributors?

Yes. We design language, country, availability and partner access around an agreed governance model. A strong international setup gives local teams enough freedom to sell while retaining central control of shared product and brand information. The decisions worth making early are which fields local teams own, how a new market is added, and how search targeting keeps country versions from competing for the same query.

How do we keep specifications and lead times on the site aligned with the shop floor?

By publishing from the system that owns the data rather than a copy maintained alongside it. Where an ERP or MES holds specifications, availability and lead-time signals, the site can consume them through a deliberate integration with an agreed refresh frequency and a defined behaviour when the connection drops. Where a value has no reliable digital owner, it is usually better to state a range and a review date than to publish a precise figure that quietly goes stale.

Does this include ordering?

Where buyers need it, yes. A manufacturing catalogue can extend into account-based ordering, contract pricing, distributor access or technical enquiry routes when the commercial model and connected systems support it. For made-to-order work, a quotation and approval flow is usually more appropriate than a checkout, and the two can coexist for businesses with both a standard range and bespoke production.

How do we present several plants without confusing buyers?

By treating the plant network as structured data linked to capability rather than a separate contact page. Each site can carry its processes, capacity indications, certifications and the markets it serves, so a buyer can see which location would handle their work. That also lets the enquiry flow route by plant, and makes adding or closing a site a content change rather than a rework of the capability pages.

Other sectors we work in

Other industrial sectors we work in

Related industrial sectors where complex catalogues, technical evidence and capability-led buying journeys are central.

Manufacturing digital projects

Give buyers confidence
before the first call

Tell us how your capability is evaluated, how the portfolio is maintained and how the channel operates. We will define a practical digital route from requirement to quotation.

contact us
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Tell us about your organization's context and the planned scope of the project.
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