A technical product catalogue for a manufacturer of laboratory technology, with fullscreen navigation that keeps the catalogue in view across the site. The international distributor network is documented alongside it, and every catalogue or advice request routes directly into the client’s CRM.
Each solution carries its actual laboratory use case, and every catalog or advice request feeds straight into a lead-generation flow — the site works as the first stage of the sales process.
A fullscreen menu handles the main sections while an integrated slider keeps the solutions catalog visible at all times, so visitors explore products without losing their place.
Company history, leadership and the international distributor network are presented together, giving procurement visitors a concrete basis for assessing Esblada’s reach before making contact.
Information requests, partnership inquiries and general contact all flow through the same centralised system, so each one is tracked between the company and a potential distributor or client.
Products, categories and editorial content share one structured architecture, keeping day-to-day publishing consistent as the catalog expands.
The team manages the entire published catalog and content library from a single interface, without needing separate tools for separate content types.
New product lines and sections can be added without disrupting the site’s existing organisation — the same scalability approach Code applies across its technical catalogue builds.
| Client | Esblada Medical |
|---|---|
| Sector | Laboratory technology |
| Industry vertical | Pathological anatomy diagnostics equipment |
| Services | Web strategy, UX/UI, multilingual development, CRM integration |
| Platform | WordPress |
| Integrations | Pipedrive CRM, email lead routing |
| Access model | Public |
| Audience | Laboratories, distributors, procurement |
| Site language | Multilingual (Spanish plus English and German versions in publication review, per project records) |
|---|---|
| Key features | Technical solutions catalog, fullscreen navigation with a persistent catalog slider, international distributor network page |
| Technical notes | Every catalog and advice-request form routes directly into the CRM |
| Status | Live, under maintenance |
| Relationship | Completed build, ongoing post-launch support |
| Delivered by | Code Barcelona |
| Agency location | Barcelona, Spain |
We analyze the context, the technical conditions and the scope before defining any proposal.
Start conversation