The platform has become the reason things take as long as they do.
An industrial CMS replatform for a manufacturer, distributor or engineering group whose current system has become the constraint: licence costs that no longer match the use, a publishing process that requires a developer, or a platform the market has moved away from. Moved onto a system your team can run, with the product data, the document library and the search visibility carried across intact.
Before selecting a platform it is worth being precise about what is failing. Slow publishing is sometimes a licensing or workflow problem rather than a technology one, and a replatform will not resolve it. We separate the constraints the platform itself imposes from those imposed by process, permissions or resourcing, because only the first category is fixed by moving.
A move is the moment to give products, documents, applications and markets a structure rather than reproducing pages that were built one at a time. Specification fields become fields, documents become records with attributes and access rules, and the relationships between products, applications and industries become part of the model instead of being maintained as manual links.
Industrial catalogues frequently hold data typed into the CMS by hand while the authoritative version sits in an ERP or PIM. A replatform is the natural point to decide which fields are synchronised from the source system, which stay editorial, and how often they update, so the site stops being a second place the same data has to be maintained.
URLs, document paths, language and region targeting, structured data and tracked forms all carry accumulated value. Each is mapped before the move rather than reconstructed afterwards. Where a URL structure is improved as part of the change, the mapping is per page rather than a rule applied across a section.
The measure of a successful replatform is what your team can do a month after launch without contacting anyone. That means components that compose into new pages, translation handled in the interface, document publishing with access rules that editors set, and a preview that reflects what will be published.
A platform assessment, a content model, a page-level migration and redirect map, the build itself, editorial training and a monitored launch. See industrial CMS implementation for the build in isolation and industrial platform technology for the systems we work across.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The trigger differs by what the estate has to carry. An industrial CMS replatform is scoped from it.
What comes up when an industrial company changes content platform.
By establishing whether the constraint is the platform or the process around it. Slow publishing caused by an approval queue, a shortage of editorial resource or restrictive permissions will follow you onto a new platform. Constraints that are structural, such as a content model that cannot hold your product data or an access model that cannot express your partner tiers, are the ones a move resolves.
A controlled move maps each retained URL to a specific destination, tests the redirects before launch and monitors crawl behaviour afterwards. A short period of reprocessing while search engines revisit the estate is normal. Losses that persist beyond that almost always trace back to incomplete mapping, blanket redirects to the homepage, or a document layer that was treated as an afterthought.
Yes. The approach depends on the quality of the export available, the level of access to the current system and how the site relates to your product data. We can work from structured exports or from a controlled crawl, then rebuild content into a model that suits the new platform rather than reproducing the constraints of the previous one. See AEM migration for that route in detail.
It is modelled rather than copied. Documents become records carrying type, language, revision, related products and access rule, which makes them findable through search and filters instead of only through the page they happen to sit on. Existing file paths are preserved or redirected individually, since distributors and customers link to documents directly and printed material may reference them.
Usually that is the right moment. If catalogue content is currently typed into the CMS by hand, the replatform is the point at which it can be sourced from the system that owns it instead. We review what the ERP or PIM exposes, which fields are reliable and how often they change, then define what is synchronised and what stays editorial. See PIM and product data.
It depends on the number of pages, documents, products, languages and integrations, and on the condition of the source data. The assessment stage establishes that surface before any delivery plan is committed. In most estates the slowest element is internal decision-making about what to retain, consolidate or retire rather than the build itself.
Yes, and for multi-market groups a phased move is usually lower risk than a single simultaneous launch. The condition is that language and region targeting is coordinated throughout, so a migrated market does not begin competing with the sites still to move. See global website rollout for how that sequencing is planned.
Provide access to the current system or a complete export, to analytics and Search Console, and to the product data source. Beyond that, the most important contribution is someone empowered to decide what stays and what is retired. Inventories stall when no one holds that authority, and the redirect map cannot be completed until those decisions are made.
A replatform usually sits alongside these.
A platform that costs more than it returns, or one your team cannot publish on without help. Tell us what you are running and we will tell you how we would approach the industrial CMS replatform.