Industrial website development
Platforms, data and integrations

Industrial website development
that your team can operate

We build industrial platforms that connect useful content, live product data and the commercial workflows behind them.

From corporate sites and technical catalogues to distributor portals and ERP integrations, Code Industrial builds around how your business publishes, quotes, supports and grows. Ownership of the code, the content and the hosting arrangement is yours, and it is written into the engagement rather than discovered later.

Industrial development services
Six development areas

What industrial website
development covers

Six areas that account for most of the technical work on an industrial platform. Each has a service page with the detail, the deliverables and the questions we ask before quoting.

Scope
Category and scope

What industrial website
development has to hold

What we mean by it

Industrial website development is the engineering side of a technical B2B platform: the content model that holds thousands of references, the integration that keeps them current, the access rules that separate public pages from a distributor area, and the publishing tools your marketing team uses every week. The visible site is the smaller half of the work. The larger half decides whether the platform is still accurate two years after launch, and whether adding a product family costs an afternoon or a project.

In scope

Platform builds on WordPress and headless architectures, technical catalogues, product finders and configurators, distributor and customer portals, ERP and PIM integrations, CRM and marketing automation connections, single sign-on, multilingual publishing, migrations from legacy platforms, performance and security work, and ongoing support after launch.

Out of scope

ERP implementation, PIM selection projects and internal IT infrastructure. We integrate with the systems you have and we take part in the technical conversations with the teams that run them, but replacing or configuring those systems is a different discipline with different specialists.

case studies

Clients who trust us

Industrial and technical B2B companies we build and maintain platforms for.
Industrial B2B digital platforms

A decade of digital work
for industrial and technical B2B

Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.

19
industrial sectors we serve
1.550
technical documents migrated in one project, permissions and URLs intact
+10
years of digital delivery for industrial B2B
Industrial development by platform type
Four platform types

Industrial website development
by platform type

The word website covers four quite different builds in industrial B2B, and they have different costs, risks and owners inside your organisation.

Industrial development process
Four stages

How we run industrial
website development

Four stages with technical deliverables at each one. We scope before we estimate, because an integration that was never mentioned is the usual reason an industrial build overruns.

TECHNICAL SCOPING
01
01

We scope the systems before we quote the site

Most of the risk in industrial website development sits outside the design: the ERP that holds stock, the spreadsheet that holds specifications, the document store with no clear owner. We find those first and put a number against each one.

What we examine

Where product data lives today and who is allowed to change it. Which systems can expose an API and which will need a scheduled export. How many references, documents and languages the platform has to carry at launch and in three years. What the current site does that people rely on, including URLs that receive traffic.

What we decide

The platform and the content model. Which integrations are in phase one and which are deliberately deferred. Whether the catalogue is fed automatically or edited by hand to begin with. Hosting, environments and who holds the accounts.

Result

A technical scope your IT team can review and a cost estimate built on it, rather than a headline price that moves once the integrations are understood.

CONTENT MODEL AND ARCHITECTURE
02
02

The data model comes before the templates

Products, variants, applications, industries, documents and markets are related to each other in a way that is specific to your business. Getting those relationships right is what lets the site be filtered, translated, syndicated and extended later.

What we build

The content types and the fields on each, the taxonomies that connect them, the rules for market availability and language variants, and the editorial roles that decide who can publish what. The URL structure is fixed at this stage, because changing it later is a migration.

What we validate

The model against a real slice of your catalogue rather than against sample data. We load the awkward products, the ones with eleven documents and three variants, and confirm the model holds before templates are built on top of it.

Result

A structure that absorbs a new range, a new market and a new language as configuration, and a clear specification for the integration work that follows.

BUILD AND INTEGRATION
03
03

The site and the connections are built together

Templates, components, integrations and the editorial back end are developed in the same sprint sequence, on environments you can see, so problems in the data surface while there is still time to solve them.

What we build

Front-end templates and components, the editing experience, imports and synchronisation routines, search and filtering, forms routed into your CRM, access control where a portal is in scope, and analytics with consent handling in place from the start.

What we test

Performance with the full catalogue loaded rather than a sample. Behaviour when an integration is unavailable. Accessibility against WCAG criteria. Search visibility of catalogue pages. Redirects from every old URL that carries traffic or backlinks.

Result

A platform verified against your real data and your real traffic, not a demonstration that behaves differently once it is loaded.

LAUNCH AND OWNERSHIP
04
04

Handover is a deliverable, not a phone call

The point of an industrial platform is that your team runs it. That requires documentation, training and access, and it requires us to have built something that can be operated without us.

What we deliver

The code in a repository you own, the hosting arrangement in your name or clearly assigned, environment and deployment documentation, the integration contracts written down, and a redirect map kept for as long as it is needed.

What we hand over

Training for editors and for whoever maintains the integrations, a support arrangement with a named route for issues, and a short list of the decisions we would revisit in a year. Ownership questions are answered in writing at this point.

Result

A platform your team can extend and a supplier relationship you can end without losing anything, which is the only version of ownership that means much.

Industrial website development FAQ

Industrial website development questions

What technical and procurement teams ask before an industrial build is approved.

What does industrial website development include that a normal build does not?

Three things, mostly. A content model built for product ranges, variants, documents and market availability rather than pages and posts. Integration with the systems that already hold your product and customer data. And access rules, because a large share of industrial platforms end up with a distributor or customer area. Industrial website development is where those three meet, and the cost sits there rather than in the visual design.

Which platform do you build on?

WordPress for most industrial projects, because the editing model suits marketing teams and the integration surface is open enough for ERP and PIM work. A headless architecture where the same data has to feed several front ends or a product application. We set out the reasoning in what CMS an industrial company should use and in the platform comparisons under insights.

Can you connect the site to our ERP or PIM?

Usually yes, and the shape of the connection depends on what your system can expose. An API gives live stock and pricing. A scheduled export gives a catalogue that is current to within a day, which is sufficient for most technical content. We define which fields are authoritative on which side, so a value is never edited in two places, and we build a fallback for when the connection is unavailable.

We are moving off an old platform. How is search visibility protected?

By treating the migration as its own workstream rather than a launch-day task. We inventory the existing URLs, including document links, identify which carry traffic and links, map them one by one, and keep the redirects in place. Structured data, hreflang and internal links are rebuilt to match. The detail sits on industrial website migration.

Who owns the code and the hosting?

You do, and we put it in writing at handover. The code sits in a repository in your organisation, domains and hosting accounts are in your name, and the deployment process is documented so another supplier could pick it up. We offer managed hosting and support because it is convenient, rather than as a condition of the build. There is a fuller answer on who owns an industrial website.

What happens after launch?

Updates, monitoring, security patching and a defined route for changes, under a support arrangement sized to how much the platform moves. Industrial sites tend to need steady small work rather than large annual projects: a new range, a new market, a document set, a form change. Planning for that from the start is what keeps the platform accurate rather than gradually out of date.

Industrial website development

Tell us about your industrial
website development project

A new platform, a catalogue that has outgrown its structure, a portal, a migration or an integration. Tell us the context and we will tell you how we would approach the industrial website development work, what we would need from your systems team and roughly what it costs.

contact us
Contact Form

Tell us
about your project

Tell us about your organization's context and the planned scope of the project.
Code Industrial, as the data controller, will process your data in order to respond to the query and/or request you submit through this contact form. Privacy Policy.
Our site uses cookies to collect information about your device and browsing activity. We use this data to improve the site, ensure security and deliver personalized content. You can manage your cookie preferences by clicking here.
Basic cookie information
This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve very different purposes, such as, for example, recognizing you as a user, obtaining information about your browsing habits or personalizing the way in which the content is displayed. The specific uses we make of these technologies are described below. By default, all cookies are disabled, except for technical ones, which are necessary for the website to function. If you wish to obtain more information or exercise your data protection rights, you can consult our Cookie Policy".
Technical cookies needed Always active
Technical cookies are strictly necessary for our website to work and for you to navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization is not necessary.Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.
Analytics cookies
Analytics cookies are used to analyse website behaviour anonymously. They help us measure activity and improve the website.
Title
Popupcontent
Contact us
Code Industrial, as the data controller, will process your data in order to respond to the query and/or request you submit through this contact form. Privacy Policy.
Aceptar