An industrial identity has to make engineering competence recognisable to the people who specify, source and approve.
We build industrial brand identity systems for manufacturers, component suppliers, equipment builders and technical distributors: one coherent visual and verbal system for the website and product finder, datasheets and technical documentation, catalogues and price lists, product nameplates and packaging, exhibition stands, and the material distributors produce on your behalf.
A product or range identity in this sector has to survive contexts a consumer brand never meets: a datasheet header at eight point, a moulded type plate, a drawing title block, a distributor catalogue grid shared with four competitors, and an exhibition panel read from six metres. Each of those constrains colour, contrast, weight and minimum size before any preference enters the discussion.
Positioning and the verbal system, the visual identity, guidelines covering technical documentation and catalogue applications alongside digital, photography direction for plant and product, and support through your internal technical, legal and compliance sign-off.
We test the system on the documents that carry the sale before it is signed off: specification sheets, installation manuals, declarations of conformity and the technical documentation portal that serves them. Constraints found there are cheaper to resolve during design than after launch.
In industrial B2B, photography carries more of the identity than the mark does. We set the direction for how machines, components, materials and people on the line are shot and lit, so images commissioned in three years from a different photographer still belong to the same system. Where product imagery comes from CAD, we specify the render treatment alongside it.
We work alongside your legal counsel throughout, designing within the constraints their clearance produces across your export markets, so the identity that reaches market is one that has already cleared rather than one reworked afterwards. See industrial B2B naming for how candidate names are screened before they reach that stage.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The identity job changes with what is being branded: a group, a product range, a technical platform or a newly formed venture. Industrial brand identity starts from that scope.
What comes up before commissioning an industrial brand identity project.
Positioning and the verbal system, the visual identity, and guidelines detailed enough to be applied without supervision. For an industrial brand identity that means covering datasheet and catalogue layout, drawing title blocks, product nameplates and packaging, exhibition and signage, photography direction, and the digital components the website and product finder are built from.
No, formal clearance runs through your legal counsel. We design within the constraints that process produces, and adjust direction if a mark meets a conflict partway through development, rather than treating the identity as fixed before clearance completes.
Yes, and we design for it from the start where the market list is known. That means checking how colour and symbol choices read in your target markets, allowing for language expansion in layouts, and writing guidelines flexible enough for local labelling and marking requirements without letting the identity drift market by market.
Usually product management and engineering on technical accuracy, legal counsel on trademark and claim substantiation, and quality or compliance where colour or symbol choices touch labelling, certification marking or safety conventions. We build that review into the schedule as a planned checkpoint so it does not surface late as a delay.
That is tested during design rather than assumed. Datasheets, manuals and declarations are produced by technical authors in templates that outlive any campaign, so the guidelines specify grids, type sizes and colour behaviour for those documents directly. See technical documentation portals for the platform side of the same problem.
Yes. This covers a product, range or business-unit brand; corporate identity covers the company or group as a whole. See industrial corporate identity for the company-level system that product brands sit inside, and how the two are kept distinct even when built by the same team.
Brand identity work pairs with naming, rollout and the digital estate the identity lands on. These are the related services.
A new range that needs a distinct identity, an acquisition to bring into a coherent system, or a brand that no longer reflects what the plant can produce. Tell us the context and we will explain how we would approach the industrial brand identity work.