Corporate identity makes a technical organisation recognisable and consistent wherever it is met, from a tender document to a plant gate.
We turn industrial positioning into a working industrial corporate identity: a system for the website, tender and technical documents, catalogues, exhibition presence, plant and vehicle signage, workwear and internal communication. The emphasis is a governed framework that keeps the group legible as it acquires companies, opens markets and adds product lines.
An industrial corporate identity has to be credible to customers, OEM partners, distributors, lenders and the engineers you are trying to recruit, while holding together across a group structure, several business units and every market you export to. The task is making the organisation, its capabilities and its relationships easier to understand, rather than making it look larger than it is.
Positioning translated into a verbal and visual system, guidelines built for a multi-market and multi-brand organisation, a brand architecture model covering acquired companies, and governance defining what subsidiaries and product brands may adapt.
Most industrial groups carry names they bought rather than names they chose. We set out how each acquired business is endorsed, absorbed or left standing, on criteria the board can apply to the next acquisition as well as the last one, so the decision holds beyond the current portfolio. See industrial rebrand rollout for how the resulting changes reach the market.
In industrial businesses the identity is met on plant signage, vehicle livery, workwear, exhibition stands and the reception of a factory a customer has come to audit. We specify those alongside the digital system rather than leaving them to whichever supplier quotes first, and provide the artwork, colour references and tolerances those suppliers need.
We take the positioning your leadership defines and translate it into a coherent verbal and visual identity. Where that positioning has not yet been settled, we can facilitate the conversation, but the decision stays with your leadership.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The tension an identity has to resolve changes with the shape of the company. Industrial corporate identity starts there.
What comes up before an industrial corporate identity project.
Scope and audience. An industrial corporate identity represents the whole company or group to customers, distributors, partners, lenders and candidates at once, while a product identity speaks for one range or business unit. See industrial brand identity for that narrower version and how it sits inside the corporate system.
No, positioning is a leadership decision. We translate the positioning your leadership defines into a coherent verbal and visual identity, and we can facilitate that conversation directly where it has not happened before the identity work begins.
Through an architecture decision taken before any design work: which acquired names are endorsed by the parent, which are absorbed into it over a defined period, and which continue trading independently because their recognition in a market is worth more than the consolidation. We set the criteria so the same logic applies to the next acquisition. See industrial rebrand rollout for how those changes are then sequenced.
Within governance we define together, yes. Some elements typically stay fixed across the group while others allow local adaptation for market, language or labelling reasons. Writing that boundary down explicitly is part of the guidelines work, rather than leaving it to individual judgment in each market.
Yes, and in industrial businesses those often carry more brand exposure than any campaign. We specify signage systems, vehicle livery, workwear and exhibition presence with the artwork, colour references and tolerances your suppliers need, so what gets produced matches what was approved.
Less often than in consumer sectors. An identity designed for durability should hold for years without a reactive refresh, and that longevity requirement is written into the brief we design against. A change in what the group does is a better trigger for revisiting it than a change in visual fashion.
Corporate identity work pairs with naming, rollout and the platforms the identity is met on. These are the related services.
A company that has outgrown its identity, a group carrying brands from several acquisitions, or an organisation that has never set a working system. Tell us the structure and we will explain how we would approach the industrial corporate identity work.