A product website should give a buyer a credible route from problem to technical fit.
We build industrial product websites for technologies, ranges and specialist offers that need clearer application content, specification detail, documentation and expert routes than a general corporate site can carry.
Six things an industrial product website has to get right before the design work starts.
A product site is scoped tightly to one range, technology or coherent proposition. Building it as a stripped-down corporate template rarely works, because the content model is different: applications, duty points, dimensions, materials, compatibility and documents matter more than company narrative.
Architecture reflecting product families, applications, technical specifications, market availability and the commercial actions that make sense for each buyer. The CMS is governed so teams can publish product information without breaking the underlying data model.
Specifications, part numbers, documents and availability come from the PIM or ERP that owns them, so the site carries the same values as your quotations and drawings. Where a field has no system owner, we agree one before launch rather than letting the website become the accidental master record. See PIM and product data.
Technical buyers search by the problem in front of them: a temperature range, a medium, a load, an environment, a standard to meet. Application pages give that search somewhere to land and then route to the products that fit, which is also how a product site earns organic visibility that a specification table alone does not.
Performance figures, tolerance claims, certification statements and safety information carry commercial and legal weight. We build the editorial workflow so those fields require technical sign-off before publication, while layout, imagery and general copy stay editable by the marketing team without a review cycle.
A form that captures a name and a message pushes the qualification work back to the sales engineer. We build product-aware enquiry, quotation and sample-request routes that carry the part number, configuration, quantity and application forward, and land in the CRM your team already uses.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
What a buyer needs to understand changes with the product type, the application and the sales model. An industrial product website starts there.
What comes up when scoping an industrial product website.
Yes, provided market is built into the architecture from the outset. Availability, certification and documentation by market need to work as structured data driving what each visitor sees, rather than as duplicated page trees that have to be kept in sync by hand every time a range changes somewhere.
A private area is useful when technical documents, commercial conditions or account-specific information should reach only approved customers or partners. The access model needs to be planned around permissions and data ownership rather than added as a simple content split. See B2B distributor portals.
Your engineering and product function owns every substantive technical claim: performance figures, tolerances, certification statements and safety information. We structure and build the site those approved values live in, including the templates and the workflow that keep new content going through the same technical sign-off before it publishes.
A product website focuses on one offer, family or coherent technical proposition and can afford depth: applications, evidence, comparisons and context. A B2B product catalogue handles breadth, filtering and part-level data at portfolio scale. Most manufacturers eventually need both, connected rather than merged.
Yes. CAD models, BIM objects and schematic files are held as document records against the product, with format, revision and any access condition attached. Where downloads should be gated, the gate is defined as a role or account rule rather than a form placed over a public file, and downloads can be logged for the product team.
Enquiry, quotation and sample requests are posted to the CRM with the product context attached, so the record a sales engineer opens already contains the part number, the configuration and the application. See industrial website integrations for how those connections are built and monitored.
Fewer than most companies assume, and chosen by where the sales effort sits. Translating specification tables and document titles matters more than translating brand copy, and part numbers and units need to be handled consistently across every language. See multilingual industrial websites.
Application and problem pages usually do most of the work, because that is how technical search is phrased. A focused set of application, material and compatibility pages, each answering one real specification question, tends to outperform a larger volume of general product copy.
An industrial product website usually sits alongside these other builds.
A new technical offer, a product family or an established range that needs rebuilding. Tell us the product, the buyer and the markets and we will explain how we would approach the industrial product website work.