Website accessibility
Usable technical B2B platforms

Industrial website accessibility
for technical B2B platforms

Accessibility is a quality requirement for any platform used to research, compare and act.

We help industrial businesses design and develop accessible websites that stay usable across navigation, product filters, documents, tables, forms and responsive interfaces. The work combines practical remediation with a system that stops future changes from reintroducing avoidable barriers.

Industrial website accessibility tends to be decided by the parts of a site that carry the most information. A specification table, a filtered product listing, a multi-step enquiry form and a library of downloadable documents are where problems concentrate, and they are also where an inaccessible pattern is repeated across hundreds of pages at once. We work on the components rather than page by page, and we set the target with your compliance team before development begins.

Scope
What is included

Accessibility built into the operating model

Complex content is where accessibility breaks

Industrial website accessibility is tested hardest by dense tables, filters, downloads, diagrams and configuration routes. We work through the interactions and content patterns that real visitors depend on, then improve the components themselves rather than applying surface fixes to a handful of pages.

A specification table that only makes sense visually, a filter that cannot be operated from the keyboard, or a drawing whose meaning exists solely in the image are common in this sector because the information itself is complex. Each of those has a structural answer: proper table semantics, a filter built on native controls, and a text equivalent that carries the same content rather than describing the picture.

Give publishing teams clear standards

An accessible launch does not hold if editors have no usable rules. We define content patterns, component guidance and checks so future product, news and market pages stay accessible in normal day-to-day publishing.

In practice that is a short, specific set of rules rather than a copy of the standard: how to write a heading structure, what alt text a product photo needs against a technical diagram, when a table needs a caption, how to name a document link, and which components should be used for content that would otherwise be laid out by hand.

Built to your compliance team's requirement

We build to the standard your compliance team defines, so the accessibility work lines up with the legal requirement they own rather than with a separate opinion of ours.

That also shapes what we hand over. Testing records, the decisions taken at design stage and the known limitations are documented, which gives the people responsible for your accessibility statement something concrete to work from and a clear view of what remains open.

case studies

Clients who trust us

Industrial and technical B2B companies we build and maintain platforms for.
Industrial B2B digital platforms

A decade of digital work
for industrial and technical B2B

Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.

19
industrial sectors we serve
1.550
technical documents migrated in one project, permissions and URLs intact
+10
years of digital delivery for industrial B2B
Accessibility by segment
Who needs it

Where accessibility
is decided in practice

The requirements are broad, but the difficult parts differ by business. Industrial website accessibility starts with the journeys, components and document types that carry the greatest user impact.

Accessibility process
Four stages

How we handle accessibility
on an industrial project

Four stages. In website accessibility the cheapest decisions are the earliest ones.

REQUIREMENT
01
01

Your compliance team sets the target

We start by establishing what standard applies to your organisation and what level of conformance is being asked for. That is a decision for your compliance and legal functions; our job is to build to it, not to interpret the regulation on your behalf.

What we establish

We confirm which standard and conformance level applies to your organisation, which properties and content types fall inside that scope, and who internally is responsible for signing it off. We also ask what documentation your team needs from us, because a compliance statement built on undocumented decisions is not something legal can stand behind later.

Result

You get a written target agreed before development starts, so conformance is something the build is measured against throughout, not assessed for the first time at the end.

DESIGN DECISIONS
02
02

Contrast, focus and structure before the build

Most accessibility outcomes are decided in the design, not in the code. Palette contrast, heading structure, focus visibility and component behaviour are resolved while they can still be addressed efficiently.

What we decide

We check contrast across the entire brand palette, including hover, active and disabled states that get overlooked when only the primary colours are tested. Heading hierarchy is set per template rather than left to whoever writes the page, every interactive element gets a visible focus state, and component patterns, menus, accordions, filters, are designed to be keyboard-operable from the outset instead of retrofitted.

Result

Because these decisions are made at design stage, the build does not need a second pass to fix contrast or focus issues that should never have reached development.

IMPLEMENTATION
03
03

Semantic markup and real keyboard journeys

The build uses semantic structure rather than styled divs, and every journey is exercised by keyboard as it is developed rather than at the end.

What we implement

We build with semantic landmarks and a real heading structure instead of styled divs standing in for them. Forms get properly labelled fields, announced state changes and error handling a screen-reader user can act on, and navigation, accordions and carousels are made keyboard-operable as they are built rather than patched afterwards. Media is given the alternatives appropriate to its type, alt text, captions, transcripts, as a build requirement, not an afterthought.

Result

We exercise the critical journeys by keyboard as development proceeds, because the question can a user complete this without a mouse reveals interaction failures that automated tools alone will not catch.

VERIFICATION AND DOCUMENTATION
04
04

Evidence, not assurances

We test the build and document what was decided and what was found, so your compliance team has something concrete rather than a claim.

What we check

We run automated checks across every template to catch the mechanical issues quickly, then verify keyboard operation of every journey by hand, since automated tools miss most real interaction problems. Contrast is re-verified against the built site rather than the design file, and screen-reader behaviour is tested on the critical paths, search, forms, restricted content, where a failure stops someone completing the task.

Result

You receive a dated record of what was tested, what was found and what was fixed, which is the evidence your compliance team needs to make its own accessibility statement rather than take ours on faith.

Industrial website accessibility FAQ

What industrial companies ask when accessibility becomes a requirement on a web project.

What does an industrial website accessibility audit cover?

It covers the journeys and components visitors use: navigation, forms, product search and filtering, comparison tables, documents, media and mobile interactions. The scope is agreed against your platform and its real user tasks rather than run as a generic scan, because in industrial sites the difficult areas are usually the catalogue and the document library rather than the corporate pages.

Can accessibility be improved during a redesign or migration?

Yes, and it is often the most efficient moment. A redesign or migration is when component patterns are being decided anyway, so contrast, focus behaviour, heading structure and keyboard operation can be resolved once and inherited everywhere. Correcting the same issues later means revisiting templates that are already carrying live content.

What about our PDFs?

They are usually the largest gap. A site can pass automated checks while its data sheets, manuals and safety documents remain unusable with a screen reader. Remediating a large document library is a separate workstream and is worth scoping properly rather than assuming a website project covers it. Prioritising by what customers download most keeps that effort proportionate.

Can you fix accessibility on our existing site?

Often, and it is worth checking before assuming a rebuild. Contrast, focus states, heading structure and form handling can frequently be corrected in place. What rarely survives is a site assembled entirely with a page builder and third-party widgets that are inaccessible by design, where rebuilding the components tends to cost less than patching around them.

Does the European Accessibility Act apply to our website?

That is a determination for your legal or compliance function rather than for us. The Act reaches certain products and services offered to consumers, and many industrial companies also face requirements through public-sector procurement or customer contracts. We ask which standard and conformance level you are working to, then build and test against it.

Do overlay widgets solve the problem?

They do not address the underlying markup, and they can interfere with the assistive technology a visitor already uses. The issues that matter in industrial sites, such as table semantics, filter behaviour, focus order and document structure, are resolved in the code and the content rather than by a script layered on top. We would rather spend the same budget on the components.

How do you test accessibility?

Automated checks run across every template to catch mechanical issues quickly, then the critical journeys are exercised by hand: keyboard operation end to end, screen-reader behaviour on search, forms and restricted content, and contrast verified against the built site rather than the design file. Automated tools alone miss most real interaction problems, which is why the manual pass is where the findings come from.

What do you hand over at the end?

A dated record of what was tested, what was found, what was corrected and what remains open, together with the design and component decisions behind it. That gives your compliance team the evidence it needs to prepare its own accessibility statement, and gives your editors a short set of publishing rules so the position does not drift after launch.

Related industrial web development capabilities

Other industrial
web development capabilities

Accessibility work usually arrives with a redesign or a replatform, because that is when the decisions cost least. These are the capabilities it sits with.

Accessible industrial websites

Make every key journey
more usable

Tell us where your platform is complex and how it is used day to day. We will define a practical accessibility review and a delivery route to go with it.

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about your project

Tell us about your organization's context and the planned scope of the project.
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