A migration is judged by what you retain: search visibility, technical content, documents and commercial continuity.
We handle industrial website migration from legacy CMSs and fragmented estates with a page-level redirect map, a structured content rebuild and crawl verification before and after launch. The aim is to improve the platform while protecting the information and the demand your team has built over years.
The risk in an industrial estate is rarely the homepage. It sits in the long tail: a manual for a discontinued model that a service engineer still searches for, a data sheet linked from a distributor site outside your control, a country page that ranks for a term the sales team depends on. Those are the URLs a pattern-based redirect rule tends to lose, so they are the ones we inventory first.
An industrial website migration is a controlled transfer of URLs, product information, documents, language variants and commercial journeys into a platform your team can run, rather than a content export. We establish what is valuable before we decide what changes.
That assessment is commercial as much as technical. A page with modest traffic can carry a specification the sales team sends to every prospect, and a document with no inbound links can be the reason an installer returns to the site. Deciding what to retain means asking the people who use the current estate, not only reading the analytics.
A documented inventory, a page-level redirect map, a content migration plan, technical QA before launch and post-launch crawl checks. Where product or document data comes from other systems, we define ownership and an integration path rather than manually recreating another data silo.
Alongside that we agree the practical detail that decides whether a launch is calm: how long redirects stay in place, who monitors 404s in the first weeks, when the sitemap is resubmitted, what happens to tracking and consent configuration, and which stakeholder signs off each stage.
We concentrate effort on what must remain stable: high-value URLs, technical documentation, product discoverability, tracked forms, language architecture and the existing systems the new website depends on.
A migration is also the one moment when structural debt is inexpensive to clear. Duplicate product pages, orphaned campaign sections and inconsistent URL patterns can be resolved as part of the move, whereas addressing them afterwards means a second round of redirects and a second period of reprocessing.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
A manufacturer risks product discovery. A distributor risks catalogue URLs. An international group risks language targeting. An industrial website migration starts by identifying what must be protected and what must improve.
What industrial companies ask before moving a site with years of technical content behind it.
A controlled migration protects the relevant URL rather than applying blanket redirects. We inventory the existing estate, map each retained page to its best destination, test redirects before launch and monitor crawl results afterwards. A short period of reprocessing is normal while search engines revisit the estate. Avoidable losses almost always trace back to poor mapping rather than to the move itself.
Yes. The approach depends on the quality of the source export, the level of access to the CMS and the relationship between the site and your product-data systems. We can work from structured exports or from a controlled crawl, then rebuild the content into a model that fits the new platform rather than replicating the constraints of the old one.
They are inventoried as part of the migration, including their destination, access model and relationship to the product or application content around them. Documentation is often a substantial source of long-tail demand and is frequently linked from outside your domain, so file paths are treated with the same care as page URLs. Restricted material keeps its access rules through the move.
Timing depends on the number and condition of pages, documents, languages, products and integrations. The discovery stage establishes the actual migration surface and the critical dependencies before we commit to a delivery plan. In most estates the slowest element is not the build but the internal decisions about what to retain, consolidate or retire.
Plan on keeping them indefinitely for anything that carried traffic, links or a document reference. Search engines consolidate signals within months, but industrial URLs are shared internally, printed in documentation and saved by customers, so a redirect that costs little to keep can still be resolving a bookmark years later. We hand over the map so it can be maintained rather than lost.
It can be done together, and after a rebrand or a corporate restructure it often has to be. Combining the two concentrates the disruption into one event, but it also makes diagnosis harder if visibility moves unexpectedly. Where there is a choice, we prefer to separate the platform move from the domain move so each can be verified on its own.
Access to the current CMS or a complete export, analytics and Search Console, the product-data source, and someone who can decide what stays and what goes. That last point matters most. Inventories stall when no one is empowered to retire content, and the redirect map cannot be finished until those decisions are made.
Often that is the sensible moment to do it. If the current site holds product content typed in by hand, a migration is the point at which it can be sourced from the system that owns it instead. We review what the ERP or PIM exposes, how often it changes and which fields are reliable, then define what is synchronised and what stays editorial.
Migration usually arrives alongside a redesign, a replatform or an accessibility review. These are the capabilities it most often sits with.
Tell us what platform you are leaving, what has to remain stable through the move and where the current estate is holding your team back.