Longer working pieces on industrial B2B websites: platform comparisons, multilingual architecture, accessibility law, AI search, and what a build costs to deliver and to run.
Where Answers gives a direct response to a single question, Insights sets out the method, the trade-offs and the operating context behind a decision — including the conditions under which the sensible answer changes.
WordPress is compared against three enterprise platforms rather than assumed to win: WordPress vs AEM, WordPress vs Drupal and WordPress vs Sitecore. Each piece states the conditions under which the incumbent platform is the better answer, because a comparison that never concedes a point is difficult to act on.
Multi-market industrial sites fail in predictable ways. Multilingual website architecture covers the shared-data model that stops language versions drifting apart, machine vs human translation covers which content can safely take a machine-assisted route, and the European Accessibility Act piece covers scope, testing and governance.
Ranking an industrial product page connects product data to search demand at catalogue scale. AI search and industrial brands separates what a supplier can influence from what it cannot. What an industrial website costs sets out the drivers that move a quote, and the state of industrial B2B websites in Europe records recurring patterns from audit work.
Every insight published so far. Each one is maintained rather than archived, and carries the date it was last reviewed.