We design websites for manufacturers whose product is a physical thing with a part number, a drawing and a service life.
Machinery, components, packaging, tooling, electronics and formed materials all share a design problem: the site has to carry what you make, what you can make to order, what fits what, and what happens when a customer needs a part five years later. Code Industrial designs and builds around that.
The design work on a manufacturer site concentrates in four places: capability, the part, the documents and the aftermarket. These are the service areas that build them.
A manufacturing website design agency designs around three things a general B2B site does not have to hold. First, capability: what your plant can produce, to what tolerance, in what volume, with which approvals. Second, the part: an identifiable reference with dimensions, materials, drawings and compatibility. Third, the long tail after the sale, where a maintenance engineer with a twelve-year-old unit needs the right spare and will buy it from whoever is easiest to find. Most manufacturer sites present the first, gesture at the second and ignore the third.
Corporate and capability sites, part-level product catalogues, configurators and selection tools, technical documentation and CAD download areas, spare parts and aftermarket sections, dealer and representative locators, distributor areas, design systems, multilingual rollouts, and the front-end build that carries them.
CAD authoring, product engineering, MES and shop-floor systems, and on-site photography production. We work from the drawings and documentation your engineering team already maintains, and we brief and coordinate photography rather than shooting it ourselves.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
What you make determines the shape of the site far more than the size of the company. These four cover most manufacturing briefs that reach us.
What manufacturers ask in the first conversation about a new site.
A manufacturing website design agency designs around part-level data, capability content and the aftermarket. That means a content model for families, variants, drawings and documents, templates that stay readable with a forty-row specification table, and a spare parts route for someone identifying a component from a machine plate. A general agency will usually design the corporate story well and leave the catalogue as a later phase, which is where the commercial value sits.
This page is about manufacturers of physical products: part numbers, drawings, configurators, spares and dealer networks. Industrial website design covers the wider technical B2B field, including process industries, material suppliers, engineering services and distributors, where the design problem is documentation and evidence rather than a part-level catalogue. Companies that are both usually start from this page.
Yes, and the emphasis shifts. Without a catalogue the site has to sell capability, which means being concrete: machine list and envelope sizes, materials and tolerances, approvals, typical run lengths, lead times and the sectors already served. It also means making the enquiry itself easy to qualify, so a buyer knows exactly what to send. That work is closer to a capability site than a product one, and we scope it differently.
On the main site in almost every case. Spare parts searches are among the most commercially valuable a manufacturer receives, and splitting them onto a separate domain divides the authority and confuses the customer. What usually is separate is the ordering step, which can sit behind a login for distributors while the identification and documentation stay open. See distributor portal development.
Often yes, though an ERP rarely holds everything a website needs. It usually has references, pricing and stock, and rarely has applications, images, marketing descriptions or the compatibility notes buyers want. The practical approach is a defined split: the ERP is authoritative for commercial data, the site for descriptive content, and a scheduled synchronisation keeps them aligned without anyone editing the same field twice.
Three to six months for a corporate site with a structured catalogue, and longer where product data has to be rebuilt first. The design and the build are rarely the constraint; the data cleanup and internal review are. We give you a realistic view at scoping, including which parts you can start on immediately in parallel. There is more detail in how long an industrial website takes.
A capability site, a part-level catalogue, a spare parts section or a redesign that finally includes the documentation. Tell us what you make and we will tell you how we would approach the manufacturing website design work and what a first phase would cover.