Direct answers to the questions industrial marketing, product and technical teams ask before a website project is scoped.
A growing library covering platform choice, catalogue structure, multilingual rollout, technical SEO, accessibility, data governance, procurement and ownership. Each page takes one question, answers it in the opening lines, and then sets out the conditions that change the answer for a manufacturer of your size, market coverage and catalogue complexity.
Each page leads with a direct answer and then covers the context behind it: what the answer depends on, the trade-offs involved and what an industrial buyer should check before deciding.
They are written to be useful on their own, whether or not you ever speak to us.
The conditions that change these answers are sector conditions: catalogue size and data quality, export markets and language count, whether you sell direct or through distributors, the maturity of your PIM or ERP, and who is available to review technical content.
General web advice tends to assume none of those exist.
Some questions, such as whether specific accessibility or data protection obligations apply to your organisation, are legal determinations. We set out what usually applies and what to check, and we say plainly that qualified legal counsel should confirm applicability rather than offering a guess.
If your question is not covered here, get in touch and we will answer it directly. Questions that come up more than once tend to end up on this page.
Every question answered so far.