A website before an IPO needs three things in place: an investor relations section that exists and works from day one, corporate claims across the site that are accurate and consistent with what is being filed, and publishing controls that establish who may put what into the public domain once the company is listed.
Our scope here is the website, its content and its publishing controls. What must be disclosed, when, in what form and to which market is determined by the listing rules that apply, by your legal advisers and by your reporting accountants. This page does not substitute for that advice and should be read alongside it.
A structured, findable section holding regulatory announcements, financial reports, the financial calendar, governance documents, share information and a contact route, built and tested before it is needed rather than during listing week.
The publishing route matters as much as the design: announcements go out on a schedule and the team needs to publish them without waiting for a developer. See industrial corporate websites.
Statements about production capacity, number of facilities, market position, customer relationships, certifications held and safety or environmental performance will be compared against the filed documents. Marketing copy written over several years rarely matches without review.
Go through the site and establish, for each claim, what supports it and whether it is current. Remove or qualify what cannot be evidenced.
Country subsidiary sites, product microsites and domains inherited through acquisitions often carry older figures, superseded certifications and entity names that no longer exist. They are part of the public record whether or not anyone maintains them.
An estate-wide inventory usually finds properties with no recorded owner. See how to audit an industrial website.
Once listed, a routine page edit can carry consequences it did not carry before. Establish who may publish, what requires legal or finance review, how announcements are timed against the regulatory channel, and how an out-of-hours correction is made.
Put the controls into the platform rather than into a document. See technical and legal sign-off workflow.
Listing brings attention from people who have never visited the site, including a share of it in a short window. Confirm hosting headroom, uptime monitoring, security patching, backup restore evidence, accessibility of the investor section and consent handling for the analytics in use.
Test the restore rather than confirming that backups run. The two are checked differently.
We build and govern the website: structure, content accuracy against sources you supply, publishing controls, accessibility and resilience. We are not advisers on disclosure obligations, financial reporting or securities law.
The decisions on what is published and when belong with your legal counsel, your reporting accountants and your board. Bringing them into the website work early is what keeps the two aligned.
An investor relations section that is built, populated and tested before listing; corporate claims across the whole estate reviewed for accuracy and consistency with the filed documents; and publishing controls establishing who may publish what once the company is public. The website work sits alongside advice from your legal counsel and reporting accountants rather than replacing it.
Earlier than most timelines assume. The estate inventory, the claims review across subsidiary sites and microsites, and the build and testing of an investor relations section each take time, and review cycles with legal and finance add to it. Starting once the listing date is fixed tends to compress the part with the least flexibility.
Your legal advisers, your reporting accountants and your board, working to the listing rules that apply to the market concerned. Our work is the website: making the section exist, function and publish reliably, and making the surrounding content accurate. We do not advise on disclosure obligations or on the content of regulatory announcements.
Quantified corporate claims. Production capacity, facility counts, market position, named customer relationships, certifications and safety or environmental figures are all checkable against filings and public records. Copy accumulated across several years of marketing frequently contains figures that were accurate once and have not been revisited since.
It counts. Country subsidiary sites, product microsites and domains inherited through acquisitions form part of the public record whether or not they are maintained, and they commonly hold superseded figures, withdrawn certifications and entity names no longer in use. Inventory the estate from the registrar accounts rather than from the marketing team.
Not at the same level. A private raise does not call for a full investor relations section or formal disclosure controls. The underlying discipline still applies at a smaller scale: claims that can be evidenced, a clear approval route for anything material, and a site that can be extended later without rebuilding. Scale the work to the stage.
Tell us your timeline and we will set out what has to be built first on the website side.