Formulators and technical buyers need to confirm performance, compatibility, certification and supply security before a supplier reaches their shortlist.
We build websites for ingredients and raw-material suppliers that connect applications, specifications, certificates, formulation guidance and sample requests into one coherent buying journey. The aim is that an R and D chemist or a purchasing lead can answer their own qualifying questions before they contact your technical team.
A product name alone rarely explains why an ingredient or raw material is relevant. Buyers arrive with a functional outcome in mind: a texture, a stability target, a processing constraint, a label requirement or a cost position. We build navigation that lets a visitor enter through the industry they formulate for and the effect they need, then arrive at the products that deliver it, with the technical detail intact rather than simplified away.
Technical purchasing rarely commits without seeing the specification sheet and, for many buyers, a representative certificate of analysis. Assay ranges, particle size distribution, moisture, heavy metals, microbiological limits and residual solvents are what a quality team checks. We publish these as structured, attached documents with revision control and clear language versions, so a buyer can confirm compliance against their own internal specification without a round of emails.
For many raw materials the provenance matters as much as the assay: country of origin, manufacturing site, allergen and GMO status, and certifications such as ISO 22000, organic, kosher or halal where they apply. We give those attributes a defined place in the product model rather than leaving them buried in a brochure, so a buyer screening for a specific requirement can filter on it and see which products in the range qualify.
In this sector the meaningful action is a sample request or a quotation, not a newsletter signup. We design those flows to carry the product, the grade, the application, the target market and the volume band, and to route to the right technical or commercial owner. When the request arrives with that context, the first reply can address the formulation problem instead of asking for information the site already collected.
Application notes, formulation guides, starter formulations, regulatory statements and product literature lose value quickly when no one is able to update them. We give each asset a clear relationship to the product range and an owner in your team, so revisions and new documents are a routine content task. Governance over what is current and market-appropriate is designed in rather than bolted on after the first audit finds an outdated file.
Ingredient suppliers frequently run marketing and technical content with a small number of people who also have laboratory or commercial responsibilities. We size the platform to what that team can operate after handover, favouring a small set of well-documented content patterns over bespoke modules that only the agency understands. Our ongoing support covers what the headcount alone cannot, without taking editorial control away from you.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
Portfolio, application and market priorities differ by business. These are the components that resolve product discovery, technical evidence and a clear commercial route for an ingredients and raw materials website.
Questions that come up when a raw-material portfolio, its technical documentation and its application content have to work together online.
Both, with applications as the primary entry point for new visitors and product families as the reference structure underneath. A formulator searching for a stabiliser for a particular process does not know your family names yet, while a returning buyer wants the family page directly. One product record can sit in several application routes without duplicating the page, which also avoids two versions of the same product competing in search results.
Yes. Specifications are usually published openly because they help buyers qualify the material, while certificates of analysis are often batch-specific and better handled through a gated area or a request flow. We define which document types are public, which are gated and which are issued on request, then attach each one to the product with its language, region and revision date so the correct file is served.
As structured product attributes rather than paragraphs in a brochure. Country of origin, manufacturing site, allergen status, GMO status and certifications such as organic, kosher, halal or ISO 22000 become filterable fields on the product record. A buyer screening the range against a single requirement can then see every qualifying grade in one view, and your team updates one field rather than several documents.
Yes. The sample flow inherits the product and grade being viewed and captures the application, target market and volume band, then routes to the right technical or commercial owner. Minimum order quantities, pack sizes and lead-time indications can be shown at grade level where you are comfortable publishing them, or held behind an enquiry where pricing structure makes that inappropriate.
Yes. We create one authoritative page where there is a real product, application or topic need, then connect them through internal links rather than producing lightly altered pages for every material, market or keyword variation. That approach is more resilient to search engine updates and keeps the pages that already perform from being diluted by near-identical siblings.
The product record stays single, and industry context is added as a relationship rather than a copy. The same material can appear under food, personal care and industrial application routes with different application notes, different regulatory statements and different terminology, while the specification and documentation remain governed in one place. That prevents the common outcome where three industry microsites gradually disagree about the same product.
The platform is built to extend rather than be replaced. New product lines, additional markets, a gated documentation area or a move into online ordering can usually be added as modules onto the existing structure, because the product model was defined with room for attributes you do not use yet. Our support relationship scales with the team rather than requiring a new agency search each time the range expands.
Related industrial sectors worth reviewing alongside ingredients and raw materials.
Tell us about the portfolio, the applications you supply and the documents buyers ask for. We will map the product model and content structure your ingredients website needs.