A feed formulator decides whether an additive is worth a sample request long before anyone from your commercial team hears about it.
We build animal nutrition and feed websites that connect species, life stage and production objective to the right premix, additive or raw material, with the inclusion guidance, trial evidence and market-by-market authorisation status a technical buyer needs before specifying it into a formulation.
A broiler nutritionist, a dairy ration formulator and a companion-animal product manager arrive with different questions and rarely share a vocabulary. Organising the portfolio by brand name first forces all of them to learn your internal naming before they can tell whether a product is relevant at all.
We structure the site around species, life stage, production objective and feed form, then let brand and product family sit underneath. A visitor working on starter feed for piglets should reach the relevant acidifiers, enzymes or gut-health additives in two or three steps, with inclusion ranges and matrix values visible on the same page.
Feed additives are bought on paperwork as much as on performance. A technical buyer looks for the authorisation number, the approved species and categories, the recommended inclusion range, stability under pelleting conditions, shelf life and the certification status of the production site.
We treat that documentation as structured product data rather than a downloads folder. Specification sheets, safety data sheets, certificates and trial summaries stay attached to the product they describe, with clear ownership and a version history, so a buyer is never comparing a current datasheet against a two-year-old file someone re-uploaded.
An additive authorised in one market may be pending, restricted or unavailable in another, and the permitted species or claim wording can differ across the same portfolio. Publishing one global product page and relying on local teams to remember the differences creates commercial risk and slows every regional launch.
We model market and species as structured fields on the product, so each country site shows the status that applies there. Regional teams get a controlled way to add local detail without editing the underlying technical facts, and the group keeps a single source for the data that has to stay consistent.
Trial results carry weight when the conditions are visible: species, breed, diet composition, challenge model, duration and the measures used. Presented as a headline percentage with no context, the same result invites scepticism from exactly the technical audience you want to convince.
We build an editorial pattern for trials and application notes that keeps the conditions attached to the outcome, links each study back to the products it supports, and gives your technical team a review step before publication. The aim is material a nutritionist is willing to forward to a colleague.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
Animal nutrition buyers move between species, application, inclusion guidance and documentation in a single session. These are the platforms that keep that route coherent.
Questions that come up when a multi-species feed portfolio has to work as a website.
Relevance first. A visitor should be able to move from a species, life stage and production challenge to the products that address it, with inclusion guidance and supporting documentation on the same route. Brand architecture and corporate messaging matter, but they sit behind that. If a nutritionist cannot judge relevance within a couple of steps, the rest of the site rarely gets read.
We model market, species and status as structured fields on the product record rather than as text written into a page. Each country site then renders only the combinations that apply there, and products without a status in that market are withheld. Local teams can still add commercial context, but the underlying technical and regulatory facts stay governed centrally and update everywhere at once.
Yes, provided the conditions travel with the result. We build an editorial pattern that records species, breed, diet, challenge model, duration and the measures used alongside the outcome, and links the study back to the products it supports. Your technical team reviews each entry before publication. The intention is evidence a nutritionist is comfortable citing internally, rather than a headline figure with no context behind it.
As structured product data, not as a downloads directory. Each document belongs to a product, a market and a version, with a named owner responsible for replacing it. Search and filtering then work across the documents themselves, and superseded files are retired rather than left sitting next to their replacement. A technical documentation portal is usually the right home for that material once the volume passes a few hundred files.
Usually not. Those ranges share species, markets and often customers, and splitting them into separate sites tends to fragment search visibility and duplicate the same technical content in three places. A single platform with distinct entry routes per range is normally more durable. Separate sites become worth considering when the businesses serve different customers under separate brands and commercial teams.
Yes. A partner area can carry price lists, availability, artwork, technical documentation and market-specific claim guidance without exposing that material publicly. We scope it around what partners already request from your commercial team, which is often a small set of recurring documents rather than a full ordering system. Where ordering is justified, it can be added on the same account model.
Related sectors where technical documentation, multi-market status and specialist buyers create the same problems.
Tell us how your products are specified and supported across markets. We will set out the content model, documentation structure and platform approach that fits the portfolio.