An operations engineer is working out whether your technology solves their throughput, quality or labour problem, and what it would take to install.
Automation and robotics website design has to lead from a production constraint to a viable cell configuration, make integration requirements and payback framing explicit, and serve integrators alongside end customers.
Buyers arrive with a bottleneck: a cycle time that will not hold, a quality escape, a task that is hard to staff, a palletising step that limits the line. A navigation organised around product families asks them to translate that problem into your vocabulary before they can move, and many will not.
We design an application-led structure that starts from those constraints and leads to the cell types, components and system configurations that address them. Payload, reach, cycle time and footprint sit underneath as the qualifying data rather than being the first thing a visitor has to understand, which keeps the early part of the journey in the buyer’s language.
A guided selector helps when the decision variables are clear and the data behind them is reliable: payload, reach, cycle time, footprint, environment rating, control interface. It helps considerably less when the real selection depends on a process assessment that will not reduce to form fields, and a selector that pretends otherwise produces confident answers that are wrong.
We design the route so it ends where the data supports it, either at a small set of configurations a visitor can take to a colleague, or at a guided enquiry that captures the application. Either way the outcome is something defensible internally rather than a product list that requires a call to interpret.
The equipment is rarely the hard part. What concerns an operations team is how a cell connects to the existing line, which controls platform it talks to, what the safety assessment involves, how much downtime installation requires and who carries responsibility when a line stops.
We design that information into the system pages rather than leaving it for a later meeting: control interfaces and supported protocols, the safety standards addressed, the typical installation and commissioning sequence, training, spares and remote support arrangements. Addressing it early shortens evaluation and filters out projects that were never going to fit the equipment.
An automation project is approved on a business case, and the engineer building it has to defend it internally. Presenting payback as a marketing claim invites it to be discounted, while offering no figures at all leaves that person to assemble the case alone from vendor material.
We design payback components that show method and assumptions rather than a single figure: which cost lines are affected, how throughput and scrap change, what installation and training involve, and which variables the customer supplies. Where a calculator earns its place, it returns a range with its inputs on screen, which is easier to take into an internal review.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
What comes up when a complex automation portfolio has to be evaluated online.
Around applications and production constraints first, with technologies, components and configurations underneath. Buyers arrive with a bottleneck rather than a product category, so an entry route organised by throughput, quality, handling or labour problems reaches them earlier. The balance shifts depending on whether you sell components, standard cells, integration services or complete production systems.
It helps when there are clear decision variables and reliable data behind them. Payload, reach, cycle time, footprint, environment rating and control interface usually qualify. It works less well when the real selection depends on a process assessment that will not reduce to form fields, in which case a guided enquiry capturing the application is more useful. See industrial product finder development.
Yes, if the assumptions are visible. The engineer building the internal business case has to defend it, and a single headline payback figure with no method behind it tends to be discounted. Showing which cost lines are affected, how throughput and scrap change, what commissioning involves and which inputs the customer supplies is more persuasive than a number presented as a conclusion.
By building a partner route that draws on the same product records as the public pages. Integrators need CAD, configuration data, manuals and commercial terms; end customers need application evidence and a route to a conversation. Sharing the underlying data prevents the specification on a partner download from diverging from the one on the public page, which is a common and expensive inconsistency.
Enough to answer the questions that would otherwise surface in a third meeting: supported control platforms and protocols, the safety standards addressed, typical installation and commissioning effort, training, spares and remote support. This detail rarely gives away anything competitive, and it shortens evaluation while filtering out projects that were never going to fit your equipment.
Often yes, because a short clip of a cell running communicates cycle behaviour, handling and footprint faster than a paragraph. The design has to account for it: file weight, autoplay behaviour, captions for people watching without sound at a desk, and a still specification view for anyone who wants the numbers. Video supports the technical detail rather than replacing it.
By giving each role something to take away. The engineer needs application fit and integration detail, operations needs installation and downtime implications, finance needs the payback method with its assumptions, and procurement needs support, spares and commercial terms. A page written only for the engineer stalls when it reaches the others, so each of them has to find their part quickly.
Tell us how customers and integrators discover and assess your systems today. We will recommend the structure, selection route, integration content and enquiry model that fit the way the sale runs today.