Building systems
Industrial B2B sectors

Building systems
website design

A building-system manufacturer is judged on how easily a project team can move from a performance requirement to a specified, supported solution.

Our building systems website design work sets out systems, applications, tested performance, technical files, BIM objects and installation knowledge with the clarity architects, consultants, contractors and distributors expect. Each of those roles enters the project at a different point and needs different evidence from the same product range.

The sector
What is included

A digital specification route, not a product gallery

Projects create multi-role buying journeys

Architects look for design intent, detailing and compliance evidence. Building services engineers need performance data they can put into a calculation. Contractors need buildability, lead time and installation confidence. Installers need fixing details and training. Distributors need a clean product structure and stock information. A building-system platform has to address each role without duplicating the same content across several disconnected sections that gradually fall out of step.

Systems are found through the problem they solve

We organise content around applications, project conditions, regulatory requirements and performance criteria as well as product ranges. A specifier searching for a partition that meets a fire rating and an acoustic target is not looking for a product name yet. Letting them enter through the performance requirement and arrive at qualifying system build-ups establishes relevance before anyone has to work through component-level detail.

Build-ups matter more than individual components

Performance in this sector is a property of the assembly rather than any single item. A tested build-up with its layers, fixings, substrate conditions and test evidence is what a specifier can rely on, and changing one component can invalidate the result. We model systems as assemblies with their components attached, so a project team can see exactly which configuration was tested and which alternatives are covered by the same evidence.

Documentation has to support the specification process

Technical drawings, declarations of performance, CE or UKCA documentation, environmental product declarations, test reports, BIM and CAD objects, installation guides and certificates all need governance and findability. We create a structure that lets your technical team maintain the current asset in one place while users find it in the project context where it is needed, with revision dates and applicable market clearly visible on the file itself.

BIM and CAD objects are a distribution channel

For many practices the model is where specification decisions are recorded, so an object that is accurate, correctly classified and properly sized carries commercial weight. We treat the object library as part of the product model rather than an afterthought: linked to the system it represents, versioned alongside the technical file, and served without a registration wall so heavy that specifiers use a competitor’s object instead.

Installers and project references close the loop

Specification is only the first half. A contractor wants to know who can install the system in their region and what comparable projects look like. An installer locator, approved-installer status, training records and a project reference library with the systems used, the performance achieved and the conditions on site turn a specification into an order. These also give the site content that earns links and search visibility on its own.

case studies

Clients who trust us

Industrial and technical B2B companies we build and maintain platforms for.
Industrial B2B digital platforms

A decade of digital work
for industrial and technical B2B

Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.

19
industrial sectors we serve
1.550
technical documents migrated in one project, permissions and URLs intact
+10
years of digital delivery for industrial B2B
What we build for building-system manufacturers
What we build

What a building systems
platform needs built

Specification, documentation and installation support pull a platform in different directions. These are the components a building systems website most often needs.

How we work with building-system manufacturers
Four stages

How we approach a
building systems platform

Four stages, built around how a project moves from a performance requirement to an installed system.

SPECIFICATION MAPPING
01
01

How a specifier reaches your system

We map the range against the performance requirements, applications and project conditions that lead a specifier to a shortlist.

What we map

With your technical team we establish which criteria decide selection: application and substrate, fire, acoustic, thermal or structural performance, exposure conditions, applicable standards and the approvals held in each market.

Result

An architect or engineer can enter through the requirement they are working to and arrive at qualifying build-ups, rather than reading through a catalogue arranged around your product families.

SYSTEM MODEL
02
02

Assemblies with their evidence attached

We model systems as tested assemblies, with components, layers, detailing and test evidence held against the configuration they apply to.

What we build

Each build-up carries its components, its tested performance values, the standard the test was carried out to, and the conditions or substrates it covers. Permitted variations are stated explicitly so a project team can see where flexibility exists.

Result

A specifier can confirm which configuration the performance figure belongs to, which reduces the technical support calls that arise when a component is substituted on site.

TECHNICAL FILES AND BIM
03
03

Documents and objects under one governance model

We put declarations of performance, test reports, drawings, guides and BIM objects into a structure with owners, revisions and market versions.

What we build

Every asset is attached to the system it supports and tagged by type, language, market and revision date, with the BIM and CAD library versioned alongside the technical file rather than maintained separately.

Result

A practice downloads a current object and a current declaration for their market, and your technical team updates one record instead of chasing copies across several sections of the site.

INSTALLERS AND REFERENCES
04
04

From specification to installed project

We build the installer network, training and project reference content that turns a specification into an order.

What we build

An installer or distributor locator with coverage by region and approval status, training and certification records where you operate a scheme, and a project reference library recording the systems used and the performance achieved.

Result

A contractor can find an approved installer and a comparable project without contacting your team first, and the reference library gives the site content that earns visibility on its own terms.

Building systems FAQ

Building systems website FAQ

Questions that come up when specification, technical documentation and installer support all have to live on one platform.

How can a building-system website support specification?

By connecting applications, performance criteria, system build-ups and technical assets along a route that mirrors the early project conversation. A specifier working to a fire rating and an acoustic target should be able to reach the qualifying assemblies, see the evidence behind the figures and download what they need for the specification in the same visit. That is more useful than a conventional corporate catalogue organised around product families.

Do you build BIM and CAD object libraries?

Yes. We define ownership, classification, naming, file formats and access routes for BIM and CAD objects, then attach them to the systems they represent and version them alongside the technical file. The practical decisions are how much registration to require before download and how object revisions are communicated to practices that already placed an earlier version in a model.

How do you handle declarations of performance and market approvals?

As structured records attached to the system rather than files in a general download area. Each document carries its type, the standard it relates to, the market it applies to, the revision date and the systems it covers, so the site serves the version valid where the visitor is building. Where approvals differ between markets, the product record stays single and the approval status varies by region rather than requiring a separate page per country.

Can the platform handle different markets and product ranges?

Yes. We design a scalable information model for language, regional standards, local contacts, available ranges and approval status, so teams do not rebuild the website country by country. Local teams get editorial control of the fields they own while shared technical data stays governed centrally, and search targeting is configured so market versions do not compete with each other for the same query.

Can the site help contractors find an approved installer?

Yes. An installer or distributor locator can present coverage by region, approval or certification level, and the systems each partner is authorised to install. Where you run a training scheme, certification status can be maintained by your technical team so the listing reflects current approvals. This is often the fastest route from a specification made months earlier to an order placed on site.

How should project references be presented?

As structured records rather than a photo gallery. A reference is most persuasive when it names the application, the systems used, the performance achieved, the building type and the conditions the project had to work with, so a reader can judge whether it resembles their own scheme. Presented that way the library also supports application and sector searches, which makes it one of the stronger sources of organic visibility on a building products site.

Do specifiers expect to download documents without registering?

Most expect open access to declarations of performance, data sheets and basic drawings, and will accept registration for BIM objects or detailed design support. A registration wall placed too early tends to send a specifier to a competitor’s file instead, so the sensible approach is to gate a small number of high-value assets and keep compliance documentation open, then measure whether the gated assets are producing usable enquiries.

Other sectors we work in

Other industrial sectors we work in

Related industrial sectors worth reviewing alongside building systems.

Building systems digital projects

Turn project evidence
into a clearer route to specification

Tell us how your systems are specified, sold and installed, and which technical files each role asks for. We will identify the digital structure that helps every project role move forward.

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