We design industrial websites that make products, capability and technical evidence easier to assess.
Code Industrial is the industrial practice of Code Barcelona. We work with manufacturers, engineering firms and technical distributors whose buyers arrive with a specification, a drawing or a shortlist already in hand. The design work turns ranges, applications, documentation and plant capability into a route a specifying engineer or a procurement lead can follow as far as an enquiry.
Design for technical buyers is largely structural: which page a visitor lands on, how two specifications get compared, where a datasheet lives, and how a template behaves once a second product family arrives.
An industrial website design agency designs for an audience that reads a great deal before it contacts anyone. A specifying engineer is looking for dimensions, materials, tolerances and compatibility. A procurement lead wants lead times, certifications and who supplies which market. A maintenance technician is trying to identify a spare part from a machine plate. Industrial website design is the work of making those three paths short and unambiguous on a site whose content keeps growing as the catalogue does, and of designing them before a single template is drawn.
Corporate and range websites, product and application pages, technical catalogues, distributor and customer areas, design systems, multilingual rollouts, UX and UI work, redesigns, and the front-end implementation that carries all of it. Design and build sit inside one engagement rather than a handover, so component states, responsive behaviour and translation length are settled by the people who have to make them work in production.
Product engineering, materials testing, certification bodies and on-site industrial photography. We brief and coordinate photography and we work from your own technical documentation rather than authoring it. Where a specialist is needed we say so during scoping rather than at handover, and we say what we would expect them to cost.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The same brief, we need a new website, means something quite different for a machinery builder than for a materials supplier or a technical distributor.
The questions that come up in almost every first conversation about a design project.
Ask how they would handle your product data before they show you visuals. An industrial website design agency that has done this work will want to know where your specifications live, how many references you carry, and who updates them. Ask to see a catalogue or a documentation area they built, not only homepages. And ask who implements the design, because a design handed to a third party tends to lose the details that made it work.
Yes, and usually we do. Most industrial groups already have an identity and the local team has limited freedom to change it. Our job in that case is to build the digital system on top of it: components, hierarchies, data density and interaction states that the guidelines never covered because they were written for print, signage and product marking rather than for a filterable catalogue.
It is common and it is workable, but it changes the plan. We map the data during the first stage and separate what needs structuring before launch from what can be improved afterwards. Where a PIM or ERP feed is realistic we design towards it; where it is not, we design a content model your team can populate manually and connect to a system later without redoing the templates.
Both, treated as one engagement. Splitting design from development is where structural decisions get lost, because the team building the site did not make them and has to guess at responsive behaviour, component states and multilingual layout. Keeping the same people from wireframe through launch shortens review cycles and avoids paying twice for the same decision. See how we work for the detail.
Typically three to six months from kick-off to go-live for a corporate site with a structured catalogue. The variable is rarely the design or the build. It is how long internal review takes on your side and how much product data has to be restructured before it can be published. We set that expectation during scoping. There is a longer answer in how long an industrial website takes.
That is usually one of the main reasons companies come to us. We build a component-based back end so marketing can create and update pages inside the approved structure without a developer. Product data can be edited in the same place or fed from your PIM, depending on what was decided at scoping, and training is part of the handover rather than a separate purchase.
A corporate site, a technical catalogue, a redesign or a multilingual rollout. Tell us the context and the scope you have in mind and we will tell you how we would approach the industrial website design work, what we would need from your side and roughly what it costs.