We help technical businesses become easier to find, easier to evaluate and easier to buy from.
Code Industrial works on the commercial end of an industrial website: the enquiries it produces, their quality once they reach sales, and the evidence that shows which work is paying for itself. Search, technical content, paid media, conversion and measurement are treated as one system, because in a long industrial sales cycle they only work as one.
Six areas that together produce and qualify industrial demand. Most engagements start with two of them and add the others once measurement is trustworthy.
An industrial B2B growth agency is measured on enquiries that reach a quotation, rather than on traffic. The buying process behind a valve, a compound or a production line runs for months, involves an engineer, a buyer and often a plant manager, and frequently ends at a distributor rather than with you. Growth work that ignores any of that produces impressive reports and a quiet inbox. Our starting point is the shape of your own sales cycle, and the volume of demand it can realistically absorb.
Industrial search, international and multi-market visibility, technical content built with your engineers, paid media on narrow technical terms, conversion work on product and enquiry pages, analytics and consent-aware measurement, and the digital strategy that decides which of these gets budget first.
Outbound sales teams, trade show stand design and channel management. We build the material a distributor or a sales engineer uses, and we measure what happens after a form is submitted, but the commercial relationship itself stays with your team.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
Growth briefs in industry rarely sound like marketing briefs. They arrive as a new export market, a range launch, a channel problem or an aftermarket that is being lost to third parties.
The questions commercial directors ask before committing a budget to digital demand.
An industrial B2B growth agency works with a long cycle, a small number of buyers per market, a technical evaluation stage and often a distributor between you and the customer. That changes the tactics: long-tail specification demand rather than broad awareness, documentation treated as a conversion asset, and success measured on enquiries that reach a quotation. Volume metrics that suit consumer marketing describe very little here.
Measurement improvements show within weeks, paid media within a month, and search and content movement over two to three quarters. The commercial result lags all of them by the length of your own sales cycle, so a business quoting on six-month projects should expect roughly a year before the pipeline effect is clearly attributable. We say this at the start rather than at the first quarterly review.
It can, and the way to avoid it is to design the hand-off before generating demand. We agree which enquiries route to a partner, what information the partner receives, and what visibility you keep. Handled openly, the channel gains qualified leads it did not have to find. Handled quietly, distributors read the same activity as competition and reduce their support for the range.
No, and we would treat a promise like that as a reason to be cautious about any supplier who makes one. Position depends on factors outside anyone’s control, and in industrial markets the head term is often worth less than fifty specification queries with clear intent. What we do commit to is a defined scope of work, agreed measurement, and reporting that shows what moved and what did not.
Sometimes, and we would rather tell you early. If the catalogue cannot be crawled, the site is slow on a phone, or documents are locked behind a login for no commercial reason, demand work will underperform whatever the budget. In many cases a targeted set of fixes is enough to start, and a rebuild can follow later. The review at the start of the engagement establishes which situation you are in.
Usually as the specialist layer around a small internal team. They hold the product knowledge and the relationships with engineering and sales; we bring the search, content and measurement discipline and do the work that needs continuity. Where an internal team wants to take an area over, we document it and hand it across rather than keeping the dependency.
A new export market, a range that is not being found, enquiries that arrive unqualified, or an aftermarket going to third parties. Tell us the commercial situation and we will tell you how we would approach the industrial B2B growth work and what a first phase would cover.