We make technical product knowledge findable by the people who specify and buy it.
Code Industrial works on industrial search where it is usually won: a catalogue search engines can crawl, product records that answer specification questions, application content written with your engineers, and deliberate internal linking. Engagements start with an audit you keep, whether or not the work continues with us.
Six areas, each with its own service page. A first engagement usually combines the technical audit with one of the others rather than starting everything at once.
An industrial SEO agency works in a market where the valuable queries are narrow and low in volume. A search for a flange standard, a chemical grade, a bearing dimension or a spare part number may run a few dozen times a month, and every one of those searches is somebody with a specification in front of them. Winning the broad category term matters far less than being present across several hundred of these, which is a structural and content problem before it is a link-building one.
Technical audits, catalogue crawlability and indexation, product and application page architecture, keyword research in your own technical vocabulary and in each export language, structured data, internal linking, content produced with your engineers, migration continuity, multi-market hreflang, and visibility in AI-generated answers where your material is what gets cited.
Bought links, expired domains and networks of thin sector-by-keyword pages. These carry a risk we would not ask a client to take, and in industrial markets they tend to produce visibility on terms that never convert. Where a competitor appears to be using them we will say so, and explain why we are not proposing the same.
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015. The same strategy, design and engineering team works on every industrial project, from the first scoping session through to life after launch.
The search problem changes with the shape of the portfolio and the position in the supply chain. These four cover most of the briefs that reach us.
What marketing and technical directors ask before appointing a search partner.
Ask to see the audit format before you sign anything, and ask who writes the technical content. An industrial SEO agency that suits a manufacturer will talk about catalogue crawlability, specification queries and your engineers’ time in the first meeting. Be careful with anyone who promises positions, quotes traffic growth without reference to your market size, or proposes a programme of sector pages built from a template.
This page describes the engagement: how we start, what an audit contains, how the work is priced and what you keep. The industrial SEO service page goes further into the method itself, including how specification demand is researched and how catalogue architecture is handled. If you are choosing a partner, this page. If you are assessing the approach, that one.
Volume is the wrong measure in that situation. If fifty companies are your market, and each has two or three people who research online before a purchase, the entire addressable search audience is small and enormously valuable. The work is about being present on the specific queries those people run, and about the material they read before contacting anyone. We look at this in does SEO work for industrial B2B.
Less than most technical people expect, provided it is structured. We work in interviews of around an hour, each producing several pieces of content, and we send drafts back with the specific claims that need checking highlighted rather than asking for a full read. Where an engineer has no time at all we can work from existing documentation, though the result is measurably weaker.
Yes, and it is a common arrangement. Sometimes we handle the technical and catalogue side while an existing partner keeps brand and campaigns. Sometimes we produce the audit and an internal team implements it. What matters is that ownership of each area is written down at the start, because search work that two suppliers half-own tends to be the work that never gets done.
Most start with a fixed-price audit and demand map, which stands on its own and is yours to keep. From there the usual shape is a monthly retainer sized around how much implementation we do versus your own team, with content volume agreed per quarter. We prefer to scope before quoting, because an industrial catalogue can hide a great deal of work behind a simple-looking brief.
A catalogue that is not indexed, a new export market, an aftermarket you are losing, or traffic that fell after a migration. Tell us the situation and we will tell you what an industrial SEO audit would look at first and what it would cost.