About Code Industrial
Code Industrial is the industrial B2B practice of Code Barcelona, an agency building corporate websites and digital platforms since 2015.
We bring that strategy, design and engineering experience to manufacturers, engineering businesses and technical distributors across Europe. The work connects complex products, technical knowledge and long commercial journeys into websites and platforms that stay useful long after launch — for the buyers who use them and for the internal teams who have to run them.
The kind of partner we chose to be
Code Barcelona was founded in 2015 on a simple principle: demanding organisations need digital platforms built with structural rigour, clear ownership and respect for the people who have to use and maintain them.
Let technical B2B work shape the method
Over time the work increasingly involved complex products, international teams, specialist content and connected systems. Product information, technical review, localisation and long-term operation became design inputs rather than edge cases handled at the end.
Give industrial B2B its own focused practice
Code Industrial brings that experience into a dedicated practice for manufacturers and technical B2B companies. Strategy, UX, design, development, content and SEO work together so the platform supports both commercial growth and day-to-day operational clarity.
An industrial digital project rarely has one owner. Marketing, product management, engineering, sales, IT and regional teams all hold part of the information and part of the decision. We structure the work around those responsibilities so the website reflects how the business operates rather than how an org chart looks on paper.
Built around the people who know the product
Technical accuracy, content ownership, product data, localisation and integration requirements are addressed while the platform is being designed. Each area gets a named owner and a review point, which avoids a website that looks finished but cannot be maintained by the people responsible for it.
The outcome is a digital platform your teams can understand, operate and improve as the portfolio, the markets and the commercial priorities change.
An industrial web design agency
with a decade behind it
A focused industrial practice, backed by Code Barcelona
Code Industrial is the industrial B2B practice of Code Barcelona. We apply a decade of corporate web experience to the digital realities of manufacturers, technical product businesses and specialist B2B distributors across Europe. The same strategy, UX, design, development and search team stays with a project from the first scoping session through to the improvements made months after go-live.
Built around complex information and long buying cycles
An industrial website has to make product ranges, applications, specifications, technical documents, certifications, international markets and commercial routes work together. We treat those as structural inputs from the first week rather than content poured into a finished design. That is what allows a catalogue to be filtered the way an engineer thinks, and a documentation library to stay current as the portfolio changes.
Sectors we know
Chemicals and specialty materials, ingredients and raw materials, machinery and capital equipment, components and industrial electronics, packaging, metalworking, plastics and polymers, laboratory equipment, animal nutrition, logistics and supply chain, automation and robotics, and B2B distribution. See industrial sectors for how each one shapes the work.
What the work looks like in practice
Disproquima brought segmented business units, a filterable multi-family catalogue and lead-gated documentation into one multilingual platform. Norel splits technical documentation between public files and a private area for its commercial network. Grupamar gives logistics customers a private area with shipment tracking. Consulte su Vacuna is a B2B ordering platform integrated with an ERP. See selected work.
One team across the platform and its growth
Strategy, UX, design, development, content and search performance sit in one practice, so the platform and the way it is discovered evolve under a single logic. Technical SEO decisions inform the information architecture, and the architecture is what makes the content findable.
How we work
See how we work for the process from discovery and scoping through architecture, delivery, launch and continuous improvement, and what your team is asked to contribute at each stage.
About Code Industrial
Common questions about who we are, how the practice relates to Code Barcelona and the kind of industrial B2B work we take on.
What is Code Industrial?
Code Industrial is the industrial B2B practice of Code Barcelona. We design and build websites, technical product catalogues, distributor portals, documentation platforms and the search foundations behind them, for manufacturers, engineering businesses and technical distributors across Europe. The practice exists because industrial buying journeys are long, specification-led and document-heavy, which asks a different set of questions of a website than a consumer brand does.
How is Code Industrial related to Code Barcelona?
Code Industrial is a focused practice within Code Barcelona, which has been building corporate websites and digital platforms since 2015. The same strategy, design and engineering people work on both, and industrial projects draw on the wider agency’s experience with multilingual sites, integrations and long-lived platforms. What the practice adds is a method shaped around technical products, distributor networks and international B2B sales.
What does Code Industrial do?
Website strategy and scoping, information architecture, UX and UI design, WordPress and custom development, product data and PIM work, ERP and CRM integrations, multilingual delivery, technical documentation portals, distributor and customer areas, and industrial SEO. Engagements are sized to what the platform has to achieve, from a focused corporate site to a multi-market platform with catalogue data and system integrations.
Can we see relevant work?
Yes. Selected work covers chemical distribution and formulation, animal nutrition, logistics, technical manufacturing and a B2B ordering platform integrated with an ERP. Each case describes the underlying problem — catalogue structure, documentation access, distributor networks, private client areas — so you can judge whether the challenge resembles yours even when the sector does not.
How do you work with internal teams?
We work alongside marketing, product, sales, engineering and IT teams. Responsibilities and review points are agreed during scoping, so input lands before design decisions harden rather than after. At handover we provide documentation and platform training, so your team can publish, update and extend the site without a ticket for every routine change. See how we work.
What kind of company is a good fit?
Fit is driven by the need rather than the size of the company. The projects that work best involve complex product information, international growth, connected systems such as a PIM or ERP, a distributor network to support, or a website that has to carry a more technical commercial process than it was originally built for. If that describes your situation, a scoping conversation is a useful place to start.
Talk to us about
your industrial project
Tell us what needs to change across your website, your product information or your digital platform, and we will explain how we would approach it.